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nikoras, enkis, mzareulis, Sxefis produqciis codna – moxmareba – Sefaseba

nikoras, enkis, mzareulis, Sxefis produqciis codna – moxmareba – Sefaseba. noemberi, 2006 Tbilisi. proeqtis meTodologia. sazogadoebrivi azris gamokiTxvis savele samuSaoebi Catarda 2006 wlis 16 oqtombridan 25 oqtombris CaTvliT. kvlevaSi gamoyenebuli iyo pirispir intervius meTodi

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nikoras, enkis, mzareulis, Sxefis produqciis codna – moxmareba – Sefaseba

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  1. nikoras, enkis, mzareulis, Sxefis produqciis codna – moxmareba – Sefaseba noemberi, 2006 Tbilisi

  2. proeqtis meTodologia • sazogadoebrivi azris gamokiTxvis savele samuSaoebi Catarda 2006 wlis 16 oqtombridan 25 oqtombris CaTvliT. • kvlevaSi gamoyenebuli iyo pirispir intervius meTodi • gamokiTxva Catarda saqarTvelos 8 qalaqSi. • gamoikiTxa 800 “nikoras”, “enkis”, “mzareulis”, Sxefis momxmarebeli. • kiTxvari SemuSavda gorbi – gelapis saerTaSoriso centris mier. • mravalsafexuriani reprezentatuli SemTxveviTi SerCevis safuZvelze moxda 18 – 55 wlis respondentebis SerCeva • savele samuSaoebi Caatara gorbi – gelapis saerTaSoriso centris 25 specialistisgan Semdgarma jgufma. • SerCevis sidide 95%-iani sizustis SesaZleblobas iZleva. monacemTa ststistikuri cdomileba meryeobs ± 2.7%

  3. kvlevis miznebi da amocanebi rogoria produqtis cnobadoba? ra sixSiriT moixmaren produqts? rogoria bazris wilobrivi ganawileba? ra faqtorebi gansazRvraven produqtis SeZenas? produqtis Zlieri da susti mxareebi. ra Tanxas xarjaven produqtis SesaZEenad? sad yiduloben produqts yvelaze xSirad? romel sasaqonlo saxes aniWeben upiratesobas? rogoria miznobrivi jgufis damokidebuleba produqtisadmi? produqtis yidvisas ras aniWeben upiratesobas? rogoria produqtis imiji? • kompania “nikoras”, “enkis”, • “mzareulis”, “Sxefis” • produqtebis codna, • moxmareba, • Seswavla/ Sefaseba. • momxmareblis/myidvelis • Cvevebis da qcevis Seswavla

  4. ZiriTadi Sedegebi kvlevis Sedegebidan gamomdinare Tamamad SeiZleba iTqvas, rom respodentebisaTvis yvelaze metad cnobadia kompania “nikoras” logo, Semdeg ferebi, sasponsoro aqciebi. saerTo SerCeviTi erTobliobis absoluturi umravlesobisaTvis (99.7%) cnobadia “nikoras” xorcis produqtebi, xolo maT Soris 99.6% momxmarebelia. (SeniSvna: xuTive produqtisaTvis momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren sxvadasxva produqtis romelime saxeobas). rac Seexeba “nikoras” rZis produqcias, yoveli aTi gamokiTxuli respondentidan rvam (77%) aRniSna, rom mas smenia dasaxelebuli produqtis Sesaxeb, xolo am SerCeviTi erTobliobis naxevarze odnav meti (54%) misi momxmarebelia. xuTive produqts Soris cnobadobis Skalaze yvelaze dabali maCvenebeli miiRo “enkis” Tevzis produqciam. mxolod gamokiTxulTa erTi mesamedisTvisaa (33%) cnobili am kompaniis produqti, xolo maT Soris (16%) momxmarebelia.

  5. ZiriTadi Sedegebi kvlevaSi monawileTa or mesamedze meti (64%) aRniSnavs, rom mas smenia “mzareulis” naxevarfabrikatebis Sesaxeb, xolo maT Soris yoveli aTi gamokiTxuli respondentidan oTxi momxmarebelia (39%). saerTo SerCeviTi erTobliobis naxevarze odnav naklebi (43%) respondentisTvis cnobadia“Sxefis” gamagrilebeli sasmelebi – maT Soris xuTi gamokiTxuli respondentidan yoveli erTi(22%) momxmarebelia. “nikoras”, “enkis”, “mzareulis”, “Sxefis” produqciis momxmareblebma produqtisSeZenis ZiriTad mizezebad misi gemobrivi Tvisebebi da xarisxi daasaxeles . rac Seexeba mizezebs, Tu ratom ar moixmaren romelime kompaniis produqcias, “nikoras” rZis produqtebis momxmarebelTa mesamedze odnav meti (38%) aRniSnavs, rom isini saerTod ar moixmaren rZis produqtebs. gacilebiT meti ar moixmars saerTod Tevzis produqts (65%). maT Soris vinc ar moixmars “mzareulis” naxevarfabrikatebs yoveli aTi gamokiTxuli respondentidan cxram aRniSna, rom isini saxlSi momzadebul sakvebs aniWeben upiratesobas. saerTo SerCeviTi erTobliobis (78% - is) erTi mesamedi saerTod ar moixmars gamagrilebel sasmelebs.

  6. ZiriTadi Sedegebi yoveli meore gamokiTxuli respondenti (51%) “nikoras”, “enkis”, “mzareulis”, “Sxefis” produqcias yidulobs “nikoras” safirmo maRaziaSi, ris ZiriTad mizezad aRniSnes, rom iq yovelTvis axali da saRi produqtia. “nikoras” xorcis produqciis momxmarebelTa didi nawili produqtis yidvas woniT amjobinebs, mxolod gamokiTxulTa Zalian mcire nawuli (6%) yidulobs dafasoebul produqts. sawinaaRmdego damokidebulebaa “nikoras” rZis produqciis mimarT. rac Seexeba “enkis” Tevzis produqtebs TiTqmis naxevarze odnav meti (60%) yidulobs woniT. produqtis mimarT loialobis maCvenebeli yvelaze dabalia “Sxefis”gamagrilebeli sasmelebis mimarT. amJamindel momxmarebelTa TiTqmis naxevari iyidis sxva kompaniis produqcias, im SemTxvevaSi Tu mas ar daxvdeba gayidvaSi Tavisi regularuli marka. loialobis TiTqmis Tanabari maCvenebelia “nikoras” xorcis da “enkis” Tevzis produqciis mimarT. xolo “nikoras” rZis produqtebis momxmarebelTa mexuTedi (25%) mzadaa SeiZinos sxva kompaniis produqti.

  7. ZiriTadi Sedegebi kompania “nikoras” xorcis da rZis produqciis amJamindeli momxmareblebi momavalSic gegmaven produqtis yidvas. rac Seexeba danarCen kvlevaSi warmodgenil produqtebs, momxmarebelTa Zalian mcire nawili ar gegmavs produqtis yidvas an amis Zalian mcire albaTobaa. yoveli aTi gamokiTxuli respondentidan rvam aRniSna, rom misTvis rogorc myidvelisaTvis mniSvnelovania mwarmoebeli kompania, xolo produqtis SeZenis ganmsazRvrel faqtorad daasaxeles produqciis xarisxi da fasi. xuTive produqtisaTvis momxmareblis Cvevebis Sefasebis Skalaze produqtis Tvisobriv maxasiaTeblebs Soris yvelaze maRali qula daimsaxura produqtis warmoebisa da Senaxvis vadebma. da bolos, mTlianobaSi xuTive produqtma yvela segmentis Sefasebisas Zalian maRali qulebi miiRo.

  8. “nikoras” logos, ferebis, sasponsoro aqciebis cnobadoba kiTxva: gTxovT, miTxraT , iciT Tu ara “nikoras” logo, ferebi, sasponsoro aqciebi?

  9. “enkis” logo, ferebi, sasponsoro aqciebi kiTxva: gTxovT, miTxraT , iciT Tu ara “enkis” logo, ferebi, sasponsoro aqciebi?

  10. “mzareulis” logo, ferebi, sasponsoro aqciebi kiTxva: gTxovT, miTxraT , iciT Tu ara “mzareulis” logo, ferebi, sasponsoro aqciebi?

  11. “Sxefis” logo, ferebi, sasponsoro aqciebi kiTxva: gTxovT, miTxraT , iciT Tu ara “Sxefis” logo, ferebi, sasponsoro aqciebi?

  12. “nikoras” xorcis produqtebis spontanuri cnobadoba SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “nikoras”mier warmoebuli romeli xorcis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  13. “nikoras” xorcis produqtebis cnobadoba SexsenebiT SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “nikoras”mier warmoebuli romeli xorcis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  14. “nikoras” rZis produqtebis spontanuri cnobadoba SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “nikoras”mier warmoebuli romeli rZis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  15. “nikoras” rZis produqtebis cnobadoba SexsenebiT SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “nikoras”mier warmoebuli romeli rZis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  16. “enkis” Tevzis produqtebis spontanuri cnobadoba SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “enkis”, romeli Tevzis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  17. “enkis” Tevzis produqtebis cnobadoba SexsenebiT SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “enkis”, romeli Tevzis produqtis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  18. “mzareulis” naxevarfabrikatebis spontanuri cnobadoba SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “mzareulis”, romeli naxevarfabrikatebis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  19. “mzareulis” naxevarfabrikatebis cnobadoba SexsenebiT SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “mzareulis”, romeli naxevarfabrikatebis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  20. “Sxefis” gamagrilebeli sasmelebis spontanuri cnobadoba SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “Sxefis”, romeli gamagrilebeli sasmelebis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  21. “Sxefis” gamagrilebeli sasmelebis cnobadoba SexsenebiT SeniSvna: monacemTa procentuli jami aRemateba 100%, radganac SesaZlebeli iyo ramdenime pasuxi QkiTxva:gTxovT, miTxraT, kompania “Sxefis”, romeli gamagrilebeli sasmelebis Sesaxeb gsmeniaT Tundac mxolod saxelwodebiT?

  22. “nikoras” xorcis produqtebis moxmarebis bazris wilobrivi ganawileba(SerCeviTi erTobliobis 99.6%) SeniSvna: bazris wilobrivi monacemebi eyrdnoba mxolod im respondentebis pasuxebs, romlebic “nikoras” xorcis produqtebs moixmaren TveSi erTxel an ufro xSirad QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „nikoras”mier warmoebul xorcis produqts ?

  23. “nikoras” rZis produqtebis moxmarebis bazris wilobrivi ganawileba(SerCeviTi erTobliobis 53.6%) SeniSvna: bazris wilobrivi monacemebi eyrdnoba mxolod im respondentebis pasuxebs, romlebic “nikoras” rZis produqtebs moixmaren TveSi erTxel an ufro xSirad QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „nikoras”mier warmoebul rZis produqts ?

  24. “enkis” Tevzis produqtebis moxmarebis bazris wilobrivi ganawileba (SerCeviTi erTobliobis 16.3%) SeniSvna: bazris wilobrivi monacemebi eyrdnoba mxolod im respondentebis pasuxebs, romlebic “enkis” Tevzis produqtebs moixmaren TveSi erTxel an ufro xSirad QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „enkis”Tevzis produqtebs ?

  25. “mzareulis” naxevarfabrikatebis moxmarebis bazris wilobrivi ganawileba (SerCeviTi erTobliobis 39.3%) SeniSvna: bazris wilobrivi monacemebi eyrdnoba mxolod im respondentebis pasuxebs, romlebic “mzareulis” naxevarfabrikatebs moixmaren TveSi erTxel an ufro xSirad QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „mzareulis”naxevarfabrikatebs?

  26. “Sxefis” gamagrilebeli sasmelebis moxmarebis bazris wilobrivi ganawileba (SerCeviTi erTobliobis 21.9%) SeniSvna: bazris wilobrivi monacemebi eyrdnoba mxolod im respondentebis pasuxebs, romlebic “Sxefis” gamagrilebel sasmelebs moixmaren TveSi erTxel an ufro xSirad QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „Sxefis”gamagrilebel sasmelebs?

  27. zogadad “nikoras” xorcis produqtebis moxmareba qalaqebis mixedviT(SerCeviTi erTobliobis 99.6%) SeniSvna: momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren produqts. QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „nikoras”mier warmoebul xorcis produqts ?

  28. zogadad “nikoras” rZis produqtebis moxmareba qalaqebis mixedviT(SerCeviTi erTobliobis 53.6%) SeniSvna: momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren produqts. QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „nikoras”mier warmoebul rZis produqts ?

  29. zogadad “enkis” Tevzis produqtebis moxmareba qalaqebis mixedviT(SerCeviTi erTobliobis 16.3%) SeniSvna: momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren produqts. QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „enkis”Tevzis produqtebs?

  30. zogadad “mzareulis” naxevarfabrikatebis produqtebis moxmareba qalaqebis mixedviT(SerCeviTi erTobliobis 39.3%) SeniSvna: momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren produqts. QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „mzareulis”naxevarfabrikatebs?

  31. zogadad “Sxefis” gamagrilebeli sasmelebis moxmareba qalaqebis mixedviT(SerCeviTi erTobliobis 21.9%) SeniSvna: momxmareblebSi gaerTiandnen is respondentebic, romlebic weliwadSi ramodenimejer, erTxel an ufro iSviaTad mainc yiduloben/moixmaren produqts. QkiTxva:ramdenad xSirad yidulobT/ moixmarT kompania „Sxefis”gamagrilebel sasmelebs?

  32. “nikoras” xorcis produqtebis erT jerze SeZenis xarjebi(SerCeviTi erTobliobis 99.6%) QkiTxva:saSualod, ramdens xarjavT erT jerze „nikoras” xorcis sxvadasxva produqtebis SeZenisas?

  33. “nikoras” rZis produqtebis erT jerze SeZenis xarjebi(SerCeviTi erTobliobis 53.6%) QkiTxva:saSualod, ramdens xarjavT erT jerze „nikoras” rZis sxvadasxva produqtebis SeZenisas?

  34. “enkis” Tevzis produqtebis erT jerze SeZenis xarjebi(SerCeviTi erTobliobis 16.3%) QkiTxva:saSualod, ramdens xarjavT erT jerze „enkis” Tevzis sxvadasxva produqtebis SeZenisas?

  35. “mzareulis” naxevarfabrikatebis erT jerze SeZenis xarjebi(SerCeviTi erTobliobis 39.3%) QkiTxva:saSualod, ramdens xarjavT erT jerze „mzareulis” naxevarfabrikatebis sxvadasxva produqtebis SeZenisas?

  36. “Sxefis” gamagrilebeli sasmelebis erT jerze SeZenis xarjebi(SerCeviTi erTobliobis 21.9%) QkiTxva:saSualod, ramdens xarjavT erT jerze „Sxefis” sxvadasxva gamagrilebeli sasmelebis SeZenisas?

  37. “nikoras” xorcis produqtebis moxmarebis mizezebi(SerCeviTi erTobliobis 99.6%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizezi , ris gamoc Tqven moixmarT kompania „nikoras”mier warmoebul xorcis produqts ?

  38. “nikoras” rZis produqtebis moxmarebis mizezebi(SerCeviTi erTobliobis 53.6%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizezi , ris gamoc Tqven moixmarT kompania „nikoras”mier warmoebul rZis produqts ?

  39. “enkis” Tevzis produqtebis moxmarebis mizezebi(SerCeviTi erTobliobis 16.3%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizezi , ris gamoc Tqven moixmarT kompania „enkis”Tevzis produqts ?

  40. “mzareulis” naxevarfabrikatebis moxmarebis mizezebi(SerCeviTi erTobliobis 39.3%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizezi , ris gamoc Tqven moixmarT kompania „mzareulis”naxevarfabrikatebs ?

  41. “Sxefis” gamagrilebeli sasmelebis moxmarebis mizezebi(SerCeviTi erTobliobis 21.9%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizezi , ris gamoc Tqven moixmarT kompania „Sxefis”gamagrilebel sasmelebs ?

  42. mizezebi ris gamos ar moixmaren “nikoras” produqcias nikoras xorcis produqtebi(mxolod erTi respondenti)E saerTod ar movixmar xorcis produqts nikoras rZis produqtebi (SerCeviTi erTobliobis 46.4%) saerTod ar movixmar rZis produqts 37.8% Zalian Zviria 2.4% ar uyvarT ojaxis wevrebs 1.9% Cems saxlTan axlos ar aris "nikoras" safirmo maRazia 1.6% gemo/aromati 1.1% ar momwons SefuTva/dizaini 0.9% ar momwons Semadgenloba 0.5% fasisa da xarisxis Seusabamoba 0.2% kompania "sante“ 32.5% kompania "eko fudi“ 7.5% kompania "soflis nobaTi“ 1.8% kompania "amalTea“ 0.5% soflis produqti 20.0% SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:gTxovT, miTxraT, ra aris imis mizeziris gamoc Tqven ar moixmarT kompania „nikoras”mier warmoebul produqts?

  43. mizezebi ris gamos ar moixmaren “enkis” produqtebs(SerCeviTi erTobliobis 83.7%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi • Tevzis produqts saerTod ar movixmar 65.1% • movixmar sasoflo sameurneo produqts 34.9% • Zalian Zviria 3.2% • ar uyvarT ojaxis wevrebs 0.7% • Cems saxlTan axlos ar aris "nikoras" • safirmo maRazia 0.5% • fa sisa da xarisxis Seusabamoba 0.3% • produqciis xarisxi 0.2% • kompaniis imiji 0.2% • malfuWebadia/didxans ar inaxeba 0.1% • ar momwons Semadgenloba 0.1% QkiTxva:gTxovT, miTxraT, ra aris imis mizeziris gamoc Tqven ar moixmarT kompania „enkis”Tevzis produqts?

  44. mizezebi ris gamos ar moixmaren “mzareulis” naxevarfabrikatebs (SerCeviTi erTobliobis 60.7%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi • mirCevnia saxlSi momzadebuli sakvebi 93.8% • kompania "Tolia“ 5.4% • Zalian Zviria 1.0% • kompania "dariali“ 0.6% • kompania "samgori“ 0.2% • gemo/aromati 0.2% • ar uyvarT ojaxis wevrebs 0.2% • produqciis xarisxi 0.2% • ar momwons Semadgenloba 0.2% QkiTxva:gTxovT, miTxraT, ra aris imis mizeziris gamoc Tqven ar moixmarT kompania „mzareulis”naxevarfabrikatebs?

  45. mizezebi ris gamos ar moixmaren “Sxefis” gamagrilebel sasmelebs (SerCeviTi erTobliobis 78.1%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi • saerTod ar movixmar • gamagrilebel sasmelebs 32.3% • kompania "koka-kola“ 30.2% • kompania "nataxtari“ 18.4% • kompania "yazgegi“ 14.1% • kompania "pepsi-kola“ 5.0% • Cems saxlTan axlos ar aris • "nikoras" safirmo maRazia 1.2% • ar uyvarT ojaxis wevrebs 0.9% • gemo/aromati 0.9% • Zalian Zviria 0.7% • produqciis xarisxi 0.6% • ar momwons Semadgenloba 0.4% • fasisa da xarisxis Seusabamoba 0.3% • ar momwons SefuTva/dizaini 0.2% QkiTxva:gTxovT, miTxraT, ra aris imis mizeziris gamoc Tqven ar moixmarT kompania „Sxefis”gamagrilebel sasmelebs?

  46. myidvelis damokidebileba mwarmoebeli kompaniis mimarT (SEefaseba 5 balian Skalaze) mwarmoebeli qveyana produqtis yidvisas erTnairad mniSvnelovania rogorc qalbatonebisaTvis, aseve mamakacebisaTvis QkiTxva:rogorc myidveli, yovel dRe, Tqven akeTebT mraval arCevans sxvadasxva produqts Soris, produqtis yidvisas, ramdenad mniSvnelovania TqvenTvis mwarmoebeli kompania?

  47. produqtis SeZenis ganmsazRvreli faqtorebi SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi rogorc TbilisSi, aseve saqarTvelos sxva qalaqebSic gamokiTxulTa TiTqmis absoluturi umravlesobisaTvis produqtis SeZenis ZiriTadi ganmsazRvreli faqtori misi xarisxia QkiTxva:gTxovT, miTxraT, rodesac midixarT produqtebis sayidlad, pirvel rigSi, meore rigSi ra kriteriumebiT xelmZRvanelobT?

  48. produqtis SeZenis adgili vyidulob “nikoras” safirmo maRaziaSi odnav meti kaci (55.0%) vidre qali (49.5%) QkiTxva:sad yidulobT yvelaze xSirad „nikoras”, „enkis”, „mzareulis”, „Sxefis” produqcias …?

  49. “nikoras” safirmo maRaziaSi produqtis SeZenis mizezebi (SerCeviTi erTobliobis 51.8%) SeniSvna: pasuxebis raodenoba aRemateba 100%, radganac dasaSvebia ramdenime pasuxi QkiTxva:ra aris amis mizezi…?

  50. “nikoras” xorcis produqtis SeZenis sasaqonlo saxe(SerCeviTi erTobliobis 99.6%) vyidulob woniT94.3%. mizezebi vyidulob imdens, ramdenic mWirdeba 92.2% ufro iafia 3.7% ufro axalia 2.6% pasuxi ar aris 1.4% • vyidulob dafasoebuls5.7%. • mizezebi • mosaxerxebelia 74.5% • SenarCunebulia gemobrivi Tvisebebi 4.6% • miTiTebulia Semadgenloba 21.0% QkiTxva:Cveulebriv rogor yidulobT “nikoras” xorcis produqts: woniT Tu dafasoebuls?

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