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Dignity Foundation

Dignity Foundation. Dedicated to the cause of serving the elderly. Two fold objective. Provide community services and life enriching benefits to the 50+ Lobby with the government to make elder friendly policies. Opportunities. Large universe, 8 lakh 50+ in Pune

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Dignity Foundation

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  1. Dignity Foundation Dedicated to the cause of serving the elderly

  2. Two fold objective • Provide community services and life enriching benefits to the 50+ • Lobby with the government to make elder friendly policies

  3. Opportunities • Large universe, 8 lakh 50+ in Pune • No concerted support from Government and very few NGOs work with elders. • Dignity Foundation is the only organisation which provides such a wide range of services and benefits • Very affordable. Less than Rs.50/- per month

  4. Getting members, critical • Reach out to as many seniors with services • Become self sustaining • Advocacy • Need to represent seniors to be taken seriously by the government

  5. Approaches used • Dignity Donor Privilege Programme • Become a donor, enjoy benefits • Be a champion of social change • Join the cause, enjoy benefits

  6. Dignity Donor Privilege Programme • A bouquet of 10+ services, benefits, opportunities for the 50+ • Become a member, enjoy the benefits • Also support the cause

  7. 1. Deals and Discounts Save over Rs 7000/-per year Hospitals, Diagnostics, Medical shops Spectacles, Hearing aid, Ortho aid Gyms, fitness, yoga classes Hotels, tours and travels Discounts in over 75 outlets in Pune!

  8. 2. Avail Financial Benefits Customized Banking Services ICICI Zero Balance Savings A/C Get a Credit card linked with F.D. Special Group Medical Insurance Scheme Entry upto 80 years 20% lower premium Offer deleted from the package

  9. 3. Free Professional Counsel Legal advise Will making Financial advise Insurance advise Consumer Guidance Health Counselling

  10. 4. Enjoy Chai Masti Stimulation, Music and Games enjoyed over tea every evening at the nearest DF Centre. 4 centres across the city!

  11. 5.Free subscription Dignity Dialogue First magazine for the elderly Informative and entertaining 72 page Monthly magazine in full colour English and Hindi edition A platform for you to voice your thoughts

  12. 6. Earning Opportunities Second careers Re-employment after retirement Consulting, paid and volunteering opportunities The Second Career Website www.dignitysecondcareers.org

  13. 7.24x7 Helpline Crisis counselling over the phone. Rescue services for Elder Abuse. Companionship to the Elderly. Call 30439100 Service scaled down to work hours now

  14. 8. Invites to Special Events Dignity Film Festival World Elders Day Passionate Collections Meet Passionate Collections World Elders Day Awards

  15. 9. Volunteer with Dignity Provide company to a lonely elder Volunteer in marketing activities and Helpline Get involved in advocacy issues Special free Volunteer training workshops to get you geared

  16. 10. Call us for Information you can trust Call us when you need important information you can trust General information Medical & Medicines Special products Security information Concessions

  17. 11. International Affiliation Avail discounts when you travel to USA, Denmark, Canada, Netherlands, Italy

  18. Support Us Join our cause, enjoy the services and help us to build numbers… to do advocacy on your behalf Enroll Now! Rs 700/-per year (single) Rs 1250/- per year (couple)

  19. Results so far.. • DDPP • Too many benefits to understand • Donor word confusing • No emotional connect

  20. Champion social change • Become a champion of social change You are fortunate. Help others, Help the cause • Improve your quality of life by using the community services and life enriching benefits

  21. Community Services • Elder Helpline • Information service • Legal and financial counselling • Earning opportunities • Loneliness mitigation • Rescue services (elder abuse) • Ration services • Dementia Day Care • Locality civic service • Homes for the aged*

  22. Life Enriching Benefits • Special invites to events: Film Festival, Passionate collections • 5-20% discounts on medicine, diagnostic services, hospitals, doctors, opticians, hearing aid, orthopedic aids • 10-30% discounts on travel, lifestyle products • Financial products: Debit/Credit card, zero balance account from ICICI • Fun evening at Chai Masti • Discounts while traveling abroad

  23. Results so far.. • Social Change • Lukewarm response

  24. Membership Challenges • Family values, joint family system, children staying at home diminishes need ‘Only people whose children don’t look after them, join such organisations. My kids are good and look after me’ • Loss of face within larger family and society if there is a need to reach out- lots of closet abuse cases- even second careers ‘If I join, then everyone will think that my children don’t look after me well’ • Dignity Foundation = Old Age home • Too hi-fi. Only talk in English

  25. Membership Challenges • Expect services from not-for-profit organisations free of cost - accusations of commercialization • Funds for creating awareness

  26. Membership trends • Seniors over 65, retired from work who are in most need of the services on offer • Empty nesters single or with partner • Retired from regular employment • Primarily self-bought as of now • Mostly for one year versus 3/5 year membership

  27. Membership drivers • Financial, health and emotional insecurity for beneficiaries • Guilt and love for Gifters

  28. Target Prospects Beneficiaries ( Individual/couples) • Seniors who are 50+ ( especially 60/65+) - who have immediate need of services on offer - who foresee the need of such services

  29. New Approach • Dignity Advantage

  30. Being 50+ can mean different things to different people.

  31. Many goals are achieved by then Careers reach their high Children’s careers are on track Children are married Investments are made Most have bought a home According to Indian tradition, most duties are fulfilled There is little left to do

  32. On the contrary It just takes a moment to shift that perspective and realise that…

  33. Now is the time to look at yourself

  34. A time to... Feel free and shift focus from erstwhile responsibilities to… oneself Sit back and relax, spend time with yourself Be with family Enjoy good health, heal oneself Work for one’s joy Discover oneself

  35. A TIME TO… SHINE

  36. What is ‘Time to Shine’? It is looking at the brighter side of life at 50+ It is about enriching one’s life with the best of opportunities It is about making the most of all the services available It is about being optimistic about one’s life It is about looking forward to a bright future

  37. New Approach Dignity Advantage – Time to Shine

  38. Key Benefits Life enrichment benefits • Dignity dialogue • Special events • Get more for your money through discounts • Fun at Chai Masti • Special offers from ICICI Bank • Benefits while traveling abroad Community services (open to non-members too) Helpline, professional counselling, second careers Volunteering, Being part of advocacy efforts

  39. Pitch according to the person • Talk and sell discounts (200 in Pune) for value conscious elders • Pitch it as ‘do something for yourself’ to the others who we can’t sell discounts (Armed forces, financially comfortable)

  40. Pune Member profile • 33% Maharashtrians • 66% Non-Maharashtrians • 90% one year membership

  41. Pune: Age Profile

  42. Modalities • Form fully filled • 2 photographs (stamp size preferred) of self and spouse in case of couple membership • Cheque in the name of ‘Dignity Foundation’ • Receipt will be sent by us with 80G exemption • Welcome kit will be sent from Bombay in 21 days

  43. Tips • Parks, Walking paths, Housing societies, places of worship, laughter clubs, yoga classes, art of living classes, clubs/classes • Go with proper permission • Closure takes more than one visit • Same place, same time works • Don’t bluff if you don’t know. Find out and call him/her back.

  44. Tips • Do what you promised • Invite them to the office • Be genuine

  45. Areas

  46. Frequently asked questions • When was DF established? • 1995 by Dr. Sheilu Sreenivasan • When did DF come to Pune? • Opened its services in Jan 2010 • What is the difference between DF and other SZ Associations • We are run by professionals • We provide professional services • Where does DF get its funds? • Membership, Donations, Corporate sponsorship, Subscription to the magazine, Advertising on magazine

  47. Frequently asked questions • What is ICICI Prudential’s Role? • ICICI Pru has provided the seed capital for Dignity Advantage • They believe in Productive Ageing • How many members do you have? • 300+ and the list is growing • How many tie-ups do you have? • Close to 200 in Pune

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