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The Consumer in Charge

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The Consumer in Charge

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    1. 1 The Consumer in Charge Demand side evolution in tourism

    10. 10 Future tourists’ dimensions

    11. 11

    12. 12 Personal growth Self-esteem Authenticity Interrelation

    13. 13 Rejection of traditional packages Rejection of holiday forms designed for the masses

    14. 14 Need for Self-esteem Blend out more and more demanding environments and rediscover selfness Experiences that reinforce your “self - image” and “self - ideal”

    15. 15 Need for Authenticity

    16. 16 Need for more Interrelation With people with similar or same interests/life-styles/values Independently from the social status Independently from age More and more indenpendently from nationality

    17. 17 Future tourists’ dimensions

    18. 18 Less but with more sense Luxury good Time “High impact” experiences Increase of the “Hyper-tourism" Aesthetic and natural quality New motivations

    19. 19 Less but not senseless Focused travel (theme, activity, destination, typical, etc...) “In deep” travel Plenty of activities focus related Not spending time but making a difference… …to myself or to society

    20. 20 Luxury good Time No travel list checking Experience driven Less is more Vertical instead of horizontal experiences No time consumption through organisational matters

    21. « High Impact» Experiences Standardisation of the unfeelable Business processes IT systems Governance Segment orientation of the basics Product design Environmental/infrastructure design Marketing & Distribution tactics Personalisation of direct services Marketing & Distribution tactics Touchpoints in destination 21

    22. 22 Increase of "Hyper-Tourism" High investment for high returns Need for constant innovation

    23. 23 Aesthetic and natural quality

    24. 24 Future tourists’ dimensions

    25. 25 More demanding level More selectivity Professional intermediaries buying Increasing buying of "Multi-option" New behaviour

    26. Ever more demanding customers 26

    27. 27

    28. 28 Buying process changes

    29. 29 Triumph of the "Multi-option" Yesterday Always the same vacation type Loyalty towards the destination Loyalty towards the lodging type Quality of holiday = hotel stars

    30. 30 Tomorrow Maximum flexibility Little repetition and fidelity Each travel a different experience Increase of the «last minute» booking >> For each travel, another destination, if they are perceived as commodity destinations…. Triumph of the "Multi-option"

    31. 31 Multi-segment positioning Development of new products/areas Continous presence in segment media Constant visitor interaction Smart multichannel use (incl. Internet) Triumph of the "Multi-option"

    32. 32 Integration into Tourism Masterplan

    33. 33 Staying consumer oriented…

    34. 34 For more info…

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