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Communication & Management Communication

Communication & Management Communication. N4. Correspondence in the advertising world. Module 10. Overview. Sales promotion letters (Management Communication students only). Classified advertisements. Correspondence in the advertising world. Display advertisements: AIDA principle

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Communication & Management Communication

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  1. Communication & Management Communication N4

  2. Correspondence in the advertising world Module 10

  3. Overview Sales promotion letters (Management Communication students only) Classified advertisements • Correspondence in the advertising world • Display advertisements: • AIDA principle • Vacant positions • Products • Services Circular letters (Management Communication students only) Notices

  4. Classified and display advertisements and notices Unit 10.1

  5. Classified advertisements To write a classified advertisement, do the following: • Decide on the information. • Reduce the information. • Give an appropriate heading. • Choose a local newspaper. • Proofread your advertisement.

  6. Display advertisements Display advertisements can be: • Printed – newspapers, leaflets • Outdoor – shop signs, billboards • Digital – computers, phones

  7. Display advertisements Creating a display advertisement A display advertisement usually consists of the following: • Text in different fonts • Images • A border or frame • Contact details

  8. Display advertisements Using the AIDA principle in display advertisements • Attract and hold the Attention of potential customers. • Stimulate their Interest in the product or service. • Create in them the Desire to try out the product. • Persuade them to go into real Action.

  9. Display advertisements Display advertisements for vacant positions • Start by gathering the information. • Choose appropriate vocabulary and an effective design. • The goal is to produce the desired response.

  10. Display advertisements Display advertisements for products Your advertisement should consist of the following: • Name of the product • Description and price • Name and contact details of suppliers • Picture of the product • Border or frame Editorial credit: Allen. G / Shutterstock.com

  11. Display advertisement Display advertisements for services must have the: • Name of the business or service • Description of the service • Service provider’s rates or fees • Service provider’s name and contact details • Logo of the business • Border or frame

  12. Notices Some tips when compiling a notice: • Give an informative heading. • Use simple language. • Choose a suitable border, etc. • Double-check the information. • Put up copies neatly. A noticeboard is also called a bulletin board

  13. Activity 10.1 Refer to page 211 of your Student’s Book to complete Activity 10.1.

  14. Sales promotion letters and circular letters Unit 10.2

  15. Sales promotion letters [MC only] • A sales letter is a long advertisement addressed to specific people. • The purpose of this letter is to persuade the reader. • The advertisers have to identify their target audience carefully. Tyrone is reading a sales letter

  16. Circular letters Uses for circular letters

  17. Activity 10.2 Refer to page 216 of your Student’s Book to complete Activity 10.2.

  18. Test your knowledge of this module by completing the summative assessment on page 217 of your textbook.

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