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Mastering Persuasion: Art of Influencing Thoughts and Behavior

Learn the deliberate methods of persuasion through personal, psychological, and logical appeals. Explore competence, integrity, goodwill, and more. Master different types of reasoning and avoid common fallacies for effective communication.

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Mastering Persuasion: Art of Influencing Thoughts and Behavior

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  1. Chapter 10 Persuasion (a deliberate attempt to influence the thought and behavior of others through the use of personal, psychological, and logical appeals)

  2. Personal Proof • Competence • Integrity • Goodwill • Image • Credibility

  3. Psychological Proof • Attitudes • Motives • Physical • Social • Specific Motive Appeals • Sex • Security • Approval • Conformity • Success • Creativity

  4. Logical Proof • Reasoning • Argumentation (a premise and conclusion) Deductive Reasoning vs. Inductive Reasoning GENERAL to SPECIFIC 3 step pattern, syllogism Major premise: KKK means trouble Minor premise: Mark is in KKK Conclusion: Mark is a troublemaker SPECIFIC to GENERAL Read Stats that show people with college degrees earn more So if I get a higher education, I too will earn more!

  5. Other Forms of Reasoning • Reasoning by Comparison (literal-figurative) • Reasoning from Cause and Effect Unwarranted or hasty generalization Ad Populum Fallacies Errors in causal induction * post hoc (after this, therefore, because of this) * non sequitur (it does not follow) Red Herring Ad Hominem Begging the Question Ignoring the Question False Analogy Either/Or Fallacy

  6. Types of Persuasive Speeches Speeches to Convince (American Indians Deserve Respect) Speeches to Reinforce (Robert Kennedy Eulogy) Speeches to Actuate

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