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What the Heck is Social Media, And Why Do I Need to Care?

What the Heck is Social Media, And Why Do I Need to Care?. Scott R. Miller Communications Coordinator Central Michigan District Health Department Twitter: @ CMiDHD # QuitTheSpit. What the What?. I didn’t understand a word he just said…

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What the Heck is Social Media, And Why Do I Need to Care?

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  1. What the Heck is Social Media, And Why Do I Need to Care? Scott R. Miller Communications Coordinator Central Michigan District Health Department Twitter: @CMiDHD #QuitTheSpit

  2. What the What? • I didn’t understand a word he just said… Handle Hashtag Link Retweet Mention • Hundreds of Sites and Apps that can act as tools to build your media reach.

  3. What Do I Need To Know? • Internet Basics • Website • Facebook Page • Twitter Handle • LinkedIn Account • Why is Social Media Important?

  4. And we’re doing this because…? • Interconnected internet presence • Create a web of like-minded audiences • Mutually beneficial relationships; expands your reach; promotes your message quickly and inexpensively • One Hour each week

  5. What You Should Know • Who are you trying to reach? • Facebook – Personal and Local • Local News, Events for Local Populations • Create a Page, Update 2x/wk minimum! • Twitter– National and Networking • Larger Scope, aimed more at Peers and Colleagues • Create “Handle”, Build network of like-minded groups • LinkedIn– Relationships and Resume • Business relationships, Professional connections • Create Page, Include Agency Information

  6. …So What? • LinkedIn accounts for 64% of all visits to corporate websites from social media sites • Twitter  accounts for14%  - Up from 4% in 2011; showing the increase in the number of companies adopting Twitter for corporate communications. • Facebook accounts for 17%, down nearly 50% in two years. Used to lead; others now share market. • Together are responsible for 95% of visits to corporate websites from social media sites.

  7. Make it Easy On Yourself HootsuiteHashTracker TweetBinderTheChatDiary PinterestInstagramPaper.li Your Next Step: Grovo.com SocialMedia4NonProfits.org

  8. Central Michigan District Health Department Scott R. Miller – Communications Coordinatorsmiller@cmdhd.org Follow us on Twitter! @CMiDHD And Pinterest! And Facebook! And YouTube! And Instagram!

  9. Introducing Public Health Accreditation’s Best Friend:Social Media (the fun guy) Vanisa Verma, M.P.H. Accreditation Coordinator District of Columbia Department of Health November 20, 2013 #accreditdcdoh

  10. How it Began for D.C. DOH? • NPHII Grantee – support for accreditation readiness activities • DOH got a PIM! – Heather Reffett • Held ASTHO Accreditation Readiness Workshop • DOH got an Accreditation Coordinator – Vanisa Verma! • Heather and Vanisa realized, they needed to educate the staff while educating themselves…

  11. Vanisa’s First Task: Market Market Market Vision: Every DOH employee understands the value of achieving accreditation and enthusiastically contributes to our Department’s successful application.

  12. Accreditation Launch Conference • The catalyst • Goal: • Educate staff on purpose • Launch the 12 Domains • Explain the 7 steps • Share the benefit • Clarify expectations

  13. All About Creativity • Prep for the conference led to creativity • PIM and AC challenged to be fun • Played around and made: • YouTube orientation video • Twitter hashtag -#accreditdcdoh • accredit.doh@dc.gov email address • Launch Newsletter • …and a marketing strategy with much more brainstorming.

  14. Then it got easy… • Conference led to dozens of DOH staff wanting to get involved • In comes our ‘DOH Accreditation Champions’ • The key to spreading the tools

  15. Impact of Social Media on DOH • 13 educational videos produced • 8 minute orientation • 12 quick Domain specific videos • Over 3,500 hits so far…and counting!

  16. Using YouTube to Educate on the 12 PHAB Domains • Which Domain do you want to learn about DOH’s work in? Domain...?

  17. Champion Goal: 5,000 hits

  18. Champion Goal: 5,000 hits From a 1 hour Movie Day!

  19. Impact of Social Media on DOH • Getting into the world of Twitter! • #accreditdcdoh • Just do it! • Make a handle /hashtag!

  20. Impact of Social Media on DOH • TA requested from over 10 health departments from various states: • Alabama • California • Maryland • Michigan • Mississippi • Missouri • Oregon • Pennsylvania • Washington

  21. Newsletters

  22. Lessons Learned • Anything new takes time • Don’t worry if you get only 5 video hits in the first month • Don’t worry if your hashtag isn’t very popular • Don’t worry if you have to repeat your information again…and again The culture is changing, even if it’s one hit and one hashtag at a time

  23. We Surveyed Staff to Make Sure!

  24. Questions? Thank you!

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