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Tourism Authority of Thailand

Thailand’s International Tourism Expenditure Survey. Presented by Ms. Walailak Noypayak Market Intelligence Division. Tourism Authority of Thailand. Data Collection. Manager – Tourism Authority of Thailand (TAT). Research firm contracted by TAT on an annual basis.

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Tourism Authority of Thailand

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  1. Thailand’s International Tourism Expenditure Survey Presented by Ms. Walailak Noypayak Market Intelligence Division Tourism Authority of Thailand

  2. Data Collection • Manager – Tourism Authority of Thailand (TAT) • Research firm contracted by TAT on an annual basis

  3. Regular Statistics : Tourist Expenditure Survey : Data Collection Sample Size :20,200 international tourists ( 0.2% of total tourist arrivals) Sampling: Quota Sampling Target samples will bedivided into quota by market share of eachcountry of residencewith confidential level of 95% Methodology: Face to face interview

  4. Regular Statistics : Tourist Expenditure Survey : Data Collection Survey Areas: International airports : - Bangkok, Phuket, Chiang Mai, Had Yai and U-tapao Border checkpoints : - Thailand – Malaysia : Sadao, Padang Besar, Sungai Kolok - Thailand – Lao PDR : Nong Khai

  5. Regular Statistics : Tourist Expenditure Survey : Structure 1. Profile of Tourist : - Country of residence - Length of stay - Demographic : Income, Occupation, Age, Sex 2. Tourist Behaviour : - Travel arrangement - Mode of transport - Purpose of visit - Frequency of visit • Accommodation • Food and Beverage • Shopping • Entertainment • Local transport • Sightseeing • Others 3. Spending Behaviour : - Expense by mode of transport - Structure of Expenditure

  6. Regular Statistics : Tourist Expenditure Survey : Data Collection Problems: - Report 3 months late - Lack of cooperation from public and private sectors such as airport authorities, airlines and tour operators - Under representation from business class passengers

  7. International Tourist Arrivals and Tourism Revenue (1995 – 2005) Arrivals : 1,000 Revenue (US$ million.) • 2005 • 11,516,936 tourist arrivals; • 8.9 US$ billion

  8. Regular Statistics : Other source of tourist expenditure survey Visa international • Support Tourism Authority of Thailand (TAT) with data collection and analysis • Identify high value spending patterns • Relevance – Visa International delivers 26 percent of Thailand’s tourism revenues • Benefits: • Statistics on real – time basis • Estimates on high – end tourists’ spending patterns

  9. Regular Statistics : Other source of tourist expenditure survey Visa international • Analysis of visitor spending in Thailand • Top spend by geographical provinces • Top spenders by cardholders country of origin • Total spend by merchant categories • Top retail purchases • Average transaction size by cardholder • Growth in online payments

  10. Regular Statistics : Other source of tourist expenditure survey Visa international : Top 10 Visa spendersin Thailand are mainly long-haul:USA, UK, Japan, Australia, Sweden, Norway, France, Germany, South Korea and Singapor Top 10 spend by merchant categories: General retail & trade, accommodation, transport, healthcare, sports & leisure, restaurant / food & beverages, professional and commercial services, home construction & furnishing and education Top 10 retail purchases: jewelry stores, duty free shops, department & discount shops, gift / card & novelty, tailored goods, clothing, luggage/leather, discount stores, variety stores.

  11. Thank you www.tourismthailand.org

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