Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS )

1. Supporting New Business Imperatives Creating a Framework for Interoperable Media Services (FIMS)

2. The Current Media Landscape • Rapidly changing demands from consumers • Multiple types of content and delivery platforms • Increasingly sophisticated expectations • Business model needs to be: • Easily adaptable to sustain growth and increase profitability • Supportive of content creativity and innovation • Nimble to respond to accelerating rates of change

3. Current Business Demands • Faster introduction of new and innovative services • Speed of content delivered to non-linear platforms • Rich metadata to enable second screen applications • Analysis of large amounts of data for future strategic planning

4. Current Business Demands • Rigorous management of data for content and rights usage • Unified business and media processes • Efficient, flexible use of media supply chain resources • Adhering to contractual requirements of channel partners

5. Content Distribution Requires… • Multiple versions for different: • Regulatory environments • Regional and cultural audiences • Distribution mechanisms • Delivery devices • Integrated supply chain processes for • Video and audio formats • Descriptive and technical metadata • Languages, subtitles, captions…and more

6. Today’s technology • Resources are “locked” within the system • Highly customized with proprietary interfaces • Difficult to extend or adapt to new requirements • Very difficult to monitor utilization • No links to existing business systems or process management • Reliant on staff with specific broadcast skills

7. WHAT’S THE ANSWER?

8. Rapid Change Requires Flexibility • Future platform must • Suit an agile business environment, using lower-cost commoditized IT technology where possible • Allow for seamless addition or adaptation of new services • Facilitate a low “cost of entry” into new revenue areas • Be easily scalable • Quickly redeploy assets to the most successful and profitable environments • Ensure efficient use of technical resources • Drive toward modest operational expenditures rather than large capital expenditures

9. A New Approach for Media:Service-Oriented Architecture FIMS: A joint initiative created by the Advanced Media Workflow Association and the European Broadcasting Union • A proven approach in many industry sectors

10. The FIMS Concept • Media Supply Chain Workflow • Centralize decision-making and business processes • Provide a flexible platform to adapt to new business requirements • Reduce reliance on proprietary solutions • Expose closed systems as services • Allow workflow to dictate infrastructure and technology instead of the other way around • Speak the same language • Leverage a standard interface across media services

11. How can FIMS adoption help? • Prioritizes operations that are mission critical • Allows for flexibility in system architecture design • Allows for tasks to occur in parallel increasing resource utilization • Allows adoption of new workflows to be scaled to suit the business or investment • Services are only called upon when needed and released when not in use

12. How to move to a FIMS system? • A FIMS implementation can be large or small • Your whole workflow need not be FIMS compliant • Identify the “problem areas” in your processes • Draw on the experience of other media organisations and independent advisors • Choose one that is easy to implement and will deliver good returns

13. Business Benefits • A media supply chain that is more responsive to consumers’ needs and competitors’ activities • Highly efficient media production becomes more achievable • Supports business continuity by facilitating easier control of resources and contingency planning

14. Financial Benefits • Improved Return on Investment: • Ability to pilot new channels and services at lower risk / lower costs • Reduce costs of integration of new business and technical systems • Transition from high capital investment to lower operational expenditures • Use off-the-shelf components that can be easily replaced or re-configured

15. Operational Benefits • Workflows can be modified more quickly • Migration path from existing workflows • Improved utilization of resources / reduced bottlenecks • Human resources only used where people are really needed • Can capitalize on expanding pool of experienced IT resources

16. Technology Benefits • Capitalizes on file-based workflows • Removes reliance on proprietary solutions • Makes “best of breed” designs easier to incorporate • Flexibility and scalability • Ease in installation of / modification of services • Ability to test new services using resources in the cloud

17. FIMS in Action Media companies using FIMS or with pilot studies: • Bloomberg • CBC Radio Canada • Deutsche Welle • HBO • RAI • RTP • Turner Broadcasting System Inc.

18. Summary • FIMS is a groundbreaking but very achievable change in infrastructure and media processing • FIMS promises many benefits in business agility and efficiency • FIMS activities will track real world media business needs but… Media industry input on FIMS activities is vital • Learn more about the FIMS Business Board and Technology Board at www.FIMS.tv