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ANALYZING REAL ESTATE TRANSACTIONS. A presentation by W H Inmon. There’s a lot going on in real estate today. And there’s a pot of gold to be made by understanding the marketplace. The secret to understanding the market place is understanding transactions. Sales Financial transactions
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ANALYZING REAL ESTATE TRANSACTIONS A presentation by W H Inmon
And there’s a pot of gold to be made by understanding the marketplace
The secret to understanding the market place is understanding transactions Sales Financial transactions Loans, loan rates Consumers
Inline contextualization Taxonomy/ontology resolution Custom variable formatting The three primary types of transformations done In order to turn raw text into a standard data base
textual ETL unstructured data taxonomy Standard data base real estate transactions Oracle DB2 Hadoop SQL Server Teradata Netezza visualization 50,000,000,000 records Tableau SAS Qlikview Cognos Excel Many others The general architecture
The output is a data base in a normalized structure
Record id Context descriptor Value of interest
recorder residence lien filed city state
recorder residence lien filed city state
Query - Find all sales in Arizona for month of May Find all commercial sales less than $500,000 for 1st quarter Find all loans granted in June where rate is less than 3.75% You are only limited by your imagination
textual ETL unstructured data taxonomy customer response visualization statistical analysis Tableau Once you have your data in a data base and in a relational structure, you can analyze it any way you want
textual ETL unstructured data taxonomy With a data base in a normalized structure, you can ask all sorts of questions - Real estate transactions How many sales were made in Arizona this month? How many sales were between $250,000 and $1,000,000? How many commercial sales were there? What is the loan to equity ratio? And many, many more questions
textual ETL unstructured data unstructured data taxonomy Two approaches to doing the same thing automated manual manually
Textual ETL Cheap Fast Accurate automated Expensive Slow Error prone manual
textual ETL unstructured data taxonomy visualization statistical analysis Tableau Now you can go from textual data to meaningful analysis
textual ETL unstructured data taxonomy visualization Now you are set for the “AHA” moment!!