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A CASE STUDY

A CASE STUDY. MOHD FAZLI BIN AZMAN 2008270034 NUR SHAZLEEN YAZMEEN BT AHMAD HAWARI 2008738521 ZULKIFLEE BIN ABD RAHIM 2008720413. YouTube was founded by: They all early employees of PayPal . . COMPANY FOUNDER.

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A CASE STUDY

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  1. A CASE STUDY • MOHD FAZLI BIN AZMAN 2008270034 NUR SHAZLEEN YAZMEEN BT AHMAD HAWARI 2008738521 ZULKIFLEE BIN ABD RAHIM 2008720413

  2. YouTube was founded by: They all early employees of PayPal. COMPANY FOUNDER

  3. Chad Hurley and Steve Chen developed the idea for YouTube during the early months of 2005. • The first YouTube video was entitled Me at the zoo, and shows founder Jawed Karim at San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site. YouTube began as a venture-funded technology startup, primarily from a US$11.5 million investment by Sequoia Capital between November 2005 and April 2006. • YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. • The domain name www.youtube.com was activated on February 14, 2005, website was developed over the subsequent months. • The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. HISTORY OF

  4. Video sharing website which user can: (i) Upload video (ii) Share video (iii) View video • Online user can view the video by using Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. • Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. • Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. CORE BUSINESS

  5. Value Proposition • Bussiness model “what a business does and how it makes money” • There are some key elements: Lets viewers to choose what content to watch Main: Advertising Programs 29th July 2010- Widens recording from 10 to 15minutes • Revenue Model • Market Opportunity BUSINESS MODEL

  6. Top 5 online video websites (Market Share of U.S visits) ● High quality video ● Spinoff and response video • Competitive environment • Competitive Advantage BUSINESS MODEL

  7. IT APPLICATIONS

  8. The performance of YouTube now is, it was the dominant provider of online video in the United States, where the market share are around 43 percent and more than 14 billion videos viewed in May 2010. • From the statement of the company, it said that 24 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the United States. It was estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. • According to the news in October 2006, Google Inc.. announced that it had acquired YouTube for US$1.65 billion in Google stock, and the deal was finalized on November 13, 2006. It shows that the increasing in funds and high confident of Google to YouTube. SUCCESS STORIES

  9. On March 31, 2010, the YouTube website launched a new design, with the aim of simplifying the interface and increasing the time users spend on the site. Example 4K video. • In May 2010, it was reported that YouTube was serving more than two billion videos a day. • YouTube software engineer Peter Bradshaw announced that YouTube users can now upload 3D videos July 21, 2009. The videos can be viewed in several different ways, including the common anaglyph method which utilizes glasses worn by the viewer to achieve the 3D effect. SUCCESS STORIES

  10. Alexa has ranks YouTube as the third most visited website on the Internet in 2010, behind GoogleandFacebook. • Forbes magazine article projected the June 2008 revenue at US$200 million which shows the good financial performance for the company. AWARDS

  11. Advancement in IT performance by YouTube, has captures a worldwide market including Malaysian market. • For YouTube – with technology , they can captured their customers across the boundaries. • There are no physical movements in order to look after the videos even between two different countries. • By using the IT technology, the time consuming are very short in order to get information in the country or worldwide. • IT technology also can allowed many people excess the same web or videos in once time. No need to queue. LESSON LEARNT

  12. ~THANK YOU~

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