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Digital Media Educators Conference 2014

Digital Media Educators Conference 2014. Opportunities for ICT students and faculty in the M&E Business in the next decade: A look behind and a look ahead. Steven B. Cohen, Solutions Architect Daystrom Technology Group. M&E Business (A look behind). Motion Pictures Broadcast Television

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Digital Media Educators Conference 2014

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  1. Digital Media Educators Conference 2014 Opportunities for ICT students and faculty in the M&E Business in the next decade: A look behind and a look ahead. Steven B. Cohen, Solutions Architect Daystrom Technology Group

  2. M&E Business (A look behind) • Motion Pictures • Broadcast Television • Radio • Commercials for Broadcast TV • Industrials/Corporate • Legit Theatre S. Cohen-Digital Media Conference

  3. M&E Business (A look ahead) • Video Games • Motion Pictures • Television: Broadcast/Cable/ Internet • Radio: Broadcast/Cable/Internet • Commercials: Broadcast/Cable/Internet • Industrials/Corporate : Websites • Legit Theatre: Cable/Theatrical Exhibition S. Cohen-Digital Media Conference

  4. Thousands of Media Distribution Channels …with nothing on? S. Cohen-Digital Media Conference

  5. Content Delivery Options • Physical Media: DVD/Bluray • Broadcast Television (Over The Air/Cable) • OTT (Internet through Cable Box) • Video Game Platforms (Wi/Playstation/Xbox/PC • Digital Download/EST • Mobile (App /Streaming) • Motion Picture Exhibition Venues • Virtual Reality S. Cohen-Digital Media Conference

  6. New Capture Technologies “Free viewpoint” demonstrations with content captured using 4 to 30 4K video cameras simultaneously. Capturing TB of Data. This technology would require new technicians with a broad skill set. S. Cohen-Digital Media Conference

  7. New Capture Technologies • S3D • 4K • Ultra HDR (High Dynamic Range/Image) • HFR (High Frame Rate/Image) • High Definition • Ultra Hi Def. • Hi Res Cameras: • Red Dragon • Canon 7D/5D • Novo • Phantom • Sony F5, F55 & F65 S. Cohen-Digital Media Conference

  8. 2 Cameras Are Not Enough • 3D was just the beginning. New technologies enable High Frame Rates (HFR)beyond 24fps to 48fps, 60fps and may even go as high as 300fps • Cameras that support 120fps are available now-240 fps in 2014 • Special Cameras can support up to 3000fps at high resolution • High Dynamic Range (HDR) requires 2 exposures of each frame to yield greater detail that can be manipulated in Post S. Cohen-Digital Media Conference

  9. Exabyte Workflows are Coming! • With greater amounts of data capture. Dailies of 4-10TB per camera per day will be common. • Cheaper digital storage encourages the director to keep shooting (not turning off the camera) • Smaller and less expensive camera system encourage 3-10 cameras running simultaneously • 4K production is commonplace - 6K and even 8K movie production is starting to appear - and 16K or higher is being considered • Within 10 years we could see pro video projects generating almost 1 Exabyte of content S. Cohen-Digital Media Conference

  10. New Display Technologies Within the next 10 years we could see a display allowing you to move within the action—leading to holodeck-like experiences. This would require data from many different angles rendered in real-time. S. Cohen-Digital Media Conference

  11. New Display/Experiential Technologies • Oculus Rift (VR) • Glasses Free 3D • Location-Based Entertainment S. Cohen-Digital Media Conference

  12. New Storage Solutions for Professional Data Capture & Storage • SD Cards • S x S Cards • RAID SSD Systems • Optical Disc • On Board Camera Recorders • Cloud/ Object-Based Storage S. Cohen-Digital Media Conference

  13. Content ProductionTechnical Job Opportunities Cameraman/DOP) Production Sound Mixer (Production & Post) Sound Utility (Production) Sound Mixer (Production & Post) Sound Editor (Post) Production VFX Camera (Production & Post) Editorial/ VFX Editorial (Production & Post) Digital Media Wrangler (Production) Digital Imaging Technician (Production) Game Programmer (Post) Website Creator (Post) Digital Media Technician (Production & Post) Digital Cinema Packager (Post) S. Cohen-Digital Media Conference

  14. Post-Production Annual Demand for Editorial Storage • 24.7% of 2013 Survey participants said that they use cloud-based storage in their post production (15% in 2012) and 23% of these had >1TB of cloud storage (27% in 2012) S. Cohen-Digital Media Conference

  15. Content Production (VFX)Technical Job Opportunities Previz Artist (Production) VFX Technicians (Post) Roto Artist (Post) Lighting Tech Director (Post) Line Up (Post) CGI Artist/Maya/Nuke/After Effects/Photoshop (Post) 3D Modeler (Post) Rigging Technician (Post) Shading Artist (Post) Digital Compositor (Post) Motion Tracker (Post) Match Mover (Post) Scanning & Recording Operator (Post) Matte Painter (Post) S. Cohen-Digital Media Conference

  16. Content Distribution Technical Job Opportunities Digital Media Operator QC Operator Metadata Wrangler Compressionist Encoding Technician Network Admin SysAdmin Storage Admin Web Developer SEO Specialist S. Cohen-Digital Media Conference

  17. More Compression = More Storage • New technologies like MPEG H.265 HEVC encoding will increase data production  (up to a 50% additional compression beyond H.264 -1/2 the size) • Requires more processing an encode and decode  • The use of HEVC and technologies such as Adaptive Dynamic Streaming over HTTP (DASH) enable more content streamed over existing channels with smaller bandwidth. • Delivery of more higher resolution content encourages more 4K+ production as well as higher resolution consumer applications and generates more storage growth S. Cohen-Digital Media Conference

  18. More Compression = More Storage H.265 Codec S. Cohen-Digital Media Conference

  19. Content Storage Costs Decline with Time • 1PB of storage using standard 1TB HDD with proper environment, HVAC etc. can cost up to $1.49M for 20 years • Tape is roughly half that cost • About 40% of the total cost of preserving that 1PB of content is realized in the first year • Lower costs encourage more digitization and larger content libraries S. Cohen-Digital Media Conference

  20. Content Storage Costs Decline with Time • Lower storage costs encourage repurposing of older media assets • Repurposing assets generate new masters and version to amortize the creation costs and generate additional revenue • Content creators duplicate assets at “edge of Network” to provide better user experience • All these versions and copies must be tracked and QC’d (Quality Control) • Increase in Digital Media Technology jobs S. Cohen-Digital Media Conference

  21. Who can Educate & Train for these new Careers • Community Colleges • Trade Schools • Websites • Training/Books & Certificate Testing • 4 Year Colleges & Universities S. Cohen-Digital Media Conference

  22. Provide Infrastructure: Hardware & Software • Train students on hardware they will see in real-world • Give students experience with software and applications they need to get the jobs • Provide an infrastructure that simulates a real-world media production/post facility S. Cohen-Digital Media Conference

  23. Encourage Internships for Students • Studios • Broadcasters • Post Facilities • Video Game Creation Companies S. Cohen-Digital Media Conference

  24. Professional Organizations Society of Motion Picture & Television Engineers SMPTE Society BroadcastTelevision Engineers Audio Engineering Society AES Hollywood Post Alliance HPA Visual FX Society VFS American Cinema Editors ACE Motion Picture Editors Guild MPEG American Society of Cinematographers ASC Reach out to these organizations and start Student Chapters S. Cohen-Digital Media Conference

  25. Attend Trade Shows & Conferences SMPTE Fall Conference-Hollywood AES Conference -San Francisco CES Show-Las Vegas Storage Visions-Las Vegas HPA Technology Retreat – Palm Springs NAB-Las Vegas Reach out to these organizations get sponsorships for attendance by Students, Faculty and administrator S. Cohen-Digital Media Conference

  26. Software-Defined Systems in Media & Entertainment: 4K datasets, complex workflows, and global distribution are all pushing companies towards the financial breaking point around their "technology spend", and it is up to the collective engineering leadership to harness automated systems to increase utilization and avoid wasteful, peak-load designs. Fortunately, Software-Defined Systems are poised to address these pressure points, and more, and will soon transform how media Infrastructure is designed, deployed and optimized. Join us as our CSC panelists debate the "state of readiness" for Software-Defined technologies and deployments, and discuss if "the machines are ready to program the machines.” S. Cohen-Digital Media Conference

  27. Here is a code for Administrators, Faculty and Students to get $150 off early registration for CS 2014 (this ends on June 20): https://cs2014.eventbrite.com/? discount=onehundredoff516381 S. Cohen-Digital Media Conference

  28. Thank you for the opportunity to share my thoughts with you. Steven B. Cohen, Solutions Architect Daystrom Technology Group Cell: 310-920-1008 Email: steven.cohen@daystrom.com S. Cohen-Digital Media Conference

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