Sarah Weatherburn Mod 1

1. Sarah WeatherburnMod 1 Lodging Industry – Starwood Hotels

2. Lodging Industry NisiyamaOnsenKeiunkan World’s oldest hotel Located in Japan http://www.guinnessworldrecords.com/records-1/oldest-hotel/

3. Industry Competition • Highly competitive • Internet – Pros & Cons • Customer Service • Unique Services

4. Buyer Power • Increased Buying Power (Internet) • Internet Businesses that Bargain for Consumers

5. Supplier Power • Not a particular threat except in labor • Supplies are easy to obtain through internet

6. Threat of Substitution • Hotels Everywhere • Variety of Prices & Service Levels

7. Threat of Entry • Differentiation : Is it possible?

8. Starwood Hotels Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. -Nearly 1,200 properties in 100 countries and 171,000 employees -Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. -Industry’s leading loyalty programs, Starwood Preferred Guest (SPG) http://www.starwoodhotels.com/corporate/about/index.html

9. Starwood Hotels Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. -Nearly 1,200 properties in 100 countries and 171,000 employees -Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. -Industry’s leading loyalty programs, Starwood Preferred Guest (SPG) http://www.starwoodhotels.com/corporate/about/index.html

10. Competitiveness Based on Quality and Consistency of: • Rooms • Restaurant and Meeting facilities and services • Attractiveness of Locations • Availability of a global distribution system • Price • Ability to earn and redeem loyalty Program points. http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

11. Strengths • Intellectual Property (Brands, Trademarks) • Mixed use Hotel Projects (residential component) http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

12. Weaknesses • Costs and administrative burdens • Disputes with owners of properties http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

13. Opportunities Revolution in Global Travel • Regional Travel patterns are evolving • Rise of the “Mega Traveler” • 3 billion people entering the global economy http://starwood.q4web.com/files/doc_downloads/investor_day/1%20-%20Shareholder%20Value%20Creation%20and%20Strategy%20and%20Outlook.pdf

14. Threats • Changes in economic conditions • Cyclical over-building in the hotel and vacation industries • Changes in travel patterns • Financial condition of the airline industry • Foreign Exchange Fluctuations http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

15. Sources • www.sec.gov • www.guinessworldrecords.com • www.themarketplaceoflife.blogspot.com • http://starwood.q4web.com