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Tackling Illegal Tobacco Action Plan

Tackling Illegal Tobacco Action Plan. Why tackle illegal tobacco?. Health – undermines other tobacco control measures (e.g. health warnings; keeping away from children ) price;

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Tackling Illegal Tobacco Action Plan

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  1. Tackling Illegal Tobacco Action Plan

  2. Why tackle illegal tobacco? • Health – undermines other tobacco control measures (e.g. health warnings; keeping away from children) price; • Crime– encourages crime at community, regional, national and international levels. Seen as high profit and low risk • Economic impact – despite good progress national revenue hit (lost tax) c£2bn, plus harms legitimate local businesses

  3. TRADING STANDARDS Responsible for enforcing consumer related legislation Counterfeit tobacco products • Underage sales ILLICIT TOBACCO HEALTH PARTNERS HMRC Responsible for improving people’s health and wellbeing Responsible for ensuring the correct taxes and benefits are paid at the right time Affordability (taxation) Different roles – common goal

  4. South of England Tackling Tobacco for Better Health Action Plan • Four objectives • 1. Building Partnerships & Engagement • Expand our network of partners • 2.Improving Enforcement • Collaborative working is essential • 3.Marketing and Communications • Public perception of illegal tobacco • Victimless crime • 4. Assessing Progress • 2010 research as a baseline

  5. Demand side campaign

  6. Partnership working

  7. Partnership working

  8. South of England Tackling Tobacco for Better Health Action Plan • Face to face event results • Spoke to over 6600 people • Received 3781 pledges • Handed out 4,490 leaflets • Over 3100 people gave their details for us to contact their councillor • Over 100 pieces of intelligence gathered • PR coverage worth £709,699

  9. South of England Tackling Tobacco for Better Health Action Plan • Regional NEMS Results 2013 • Number of smokers buying illegal tobacco fallen by more than a fifth (20%) in just three years, from 20% of smokers in 2010, to 16% today. • Illegal tobacco share of the market plummeted by over a third (36.4%), from 11% in 2010 to 7%

  10. South of England Tackling Tobacco for Better Health Action Plan • Regional NEMS Results 2013 • 19% had seen heard or read something about illicit tobacco • Proportion of all adults classified as ‘very uncomfortable’ with illegal tobacco has increased significantly, up from around 1 in 3 (31%) people in 2010 to almost one in two (49%)

  11. Thank you Andrea.dickens@smokefreesouthwest.org.uk

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