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Nowadays, the internet plays an important role in the growth of mass communication. It is not only a mass medium to reach people throughout the world, but known as a global medium. Click to read more.
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Earlier, newspapers used to have a monopoly on their audience. The internet has affected the whole media industry in general by giving the potential user more power over the whole communication process. The media is being impacted in every direction and the internet is just one part of the development. We must explore more in order to see how innovations are changing everything around us, including the media industry.
The internet and mass communication Nowadays, the internet plays an important role in the growth of mass communication. It is not only a mass medium to reach people throughout the world, but known as a global medium. The Internet has the following role in mass communication: • Through the internet, we can access every form of mass media • Let content reach to a wider audience • Communication between media companies became easier • Allows flexibility of usage • Read more here: https://steemit.com/blog/@bordadigvij/impact-of-internet-on-media-industry
Advantages of internet to media industry • The internet is known to mankind for two or three decades, but the use of it was limited to some areas as it was found in remote corners of our planet. It has allowed us to express and present ourselves we couldn’t do before. • Besides, communicating with each other become easier and creative with the use of silly emoticons and stickers. No wonder our media industry can spread any news and warning around the world within seconds with the news through the internet. For example, people from Punjab who are residing outside India can watch the latest News in Punjabi onlinewith ease and comfort.
Major technology trends impacting media industry • Mass digitalization: Digitalization has reduced the use of paper, so technology replaced print. It is an inevitable process that has laid down the cost to a minimum. • Freelance culture: With a wide range of companies in the market offering a vast platform to freelancers, it has become difficult for the companies to compete with these people. • Content centric approach: Originality and newness in content production are difficult to make as there is a huge increase in the content creators over the past few years. It is just a matter of time when people start giving the same quality content.
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