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AGRIBUSINESS MARKET RESEARCH CENTER (A.M.R.C)A foundation born on a vision of making available market performance data publication of West African agro industry on it input and output production to the benefit of the stakeholders in the industryMISSION1. To help stakeholders to understand the performance of certain input sold to farmers and it effect on their production outcomes which could aid in industry innovative improvement of product to customers2. To help scientist in this sector but on different research focus like agronomist, hydrologist , soil scientist etc to find how their discoveries and inventions are really adopted by their target market and it effect on their production output. Research By Tweneboah Senzu ( Ph.D )
3. Help the farmers to understand the market dynamics of their venture production output to enable a strategic venture investment to affect the economic life of the farmer.4. Collaborating with appropriate agencies to educate the farmers on marketing rules, conditions and expectations of their venture production to enable the farmer produce only market driven product to avoid wastage of investment.5. Collaborating with appropriate agencies to guide the farmers on quality, reliable and sustainable networking for easier disposal of venture output to the market for enhancement of economic life of the ordinary farmer.6. Publishing agro market data analytical report to boost the confidence of investors, to increase investment support in this industry. Research By Tweneboah Senzu ( Ph.D )
PROPOSED STRUCTURE FOR THE TRANSFORMATION OF AGRICULURAL INDUSTRY OF THE DEVELOPING COUNTRIES TO ATTRACT MORE LOCAL AND INTERNATIONAL INVESTORS Scientific Research input State police to govern the industry Market research centre Macro economic growth Market research centre Micro Economic growth Research By Tweneboah Senzu ( Ph.D )
NOTE ABOUT THE ABOVE DIAGRAM 1. The newly develop extension unit should be marketing oriented if the proposed structure will be economic viable for investment and to generate profit for itself.2. Direct consumers should not be the focal target of the industry in their production operation but also understand the market dynamics of the indirect market to defined their production strategies3. Market research centres are needed to be instituted to be active in operation with in the micro and the macro environment of the industry. This will enable fair competition among companies and define the barriers of entering the sector to generate quality output.4.The government will need to establish a police to synchronize the effort of the agency to aid the growth of the agro industry market connectivity which can attract more investors to the industry. Which is a strategy to increase employment and reduce the poverty level of the rural zones.This will also educate and guide the consumers their part to play in the whole cycle to avoid to make it efficient and effective to release government on subsidization that is really crippling the economy of our nation Research By TweneboahSenzu ( Ph.D )
MARKET CHALLENGES OF THIS INDUSTRY IN THE DEVELOPING COUNTRIESNote: The degree of the various variable that causes wastage of food is part of our mission to discover.1. Poor relationship of various market centres causes wastage of food2. Poor market information communication causes wastage of food3. Poor roads to get the food to the market also causes wastage of food4. Lack of human resource capacity in this sector contribute to the wastage of food5. Lack of in-depth knowledge of the market dynamics of this sector to inform quality decision making Research By Tweneboah Senzu ( Ph.D )
ADMINISTRATIVE STRUCTURE OF THE CENTER FINANCE AGENCY CENTER CO-ORDINATOR TECHNICAL OFFICER ADMINISTRATIVE OFFICER RESEARCH FELLOWS Research By Tweneboah Senzu ( Ph.D )
FUNCTION OF THE VARIOUS OFFICE TO FUEL THE VISION OF THE CENTERFINANCE AGENCY1. Will be in charge of managing the financial activities of the centre to achieve it vision and mission of being set up2. Will be in charge of managing donors funds to achieve the expected resultADMINISTRATIVE OFFICE1. Will be in charge of identifying donors and funding agencies that has interest in certain thematic areas of research focus.2. Making available appropriate media tools to promote publications to the benefit of stakeholders3. Making available operational cost known to finance agency of the centre to release finance for operations.4. Organizing forum for discussion of research papers produce my technical expert before launching. Research By Tweneboah Senzu ( Ph.D )
TECHNICAL OFFICE1. Will be in charge of identifying research fellow, research institutions whose research focus area is on agribusiness and marketing, to invite them to present their research papers or possible collaborate to the benefit of stakeholders.2. Helping the centre identify season issues /topics in this thematic area to research into for the benefit of stakeholders3. Monitor and evaluate the satisfactory level of services of the centre to it client and the performance effect measurement. Research By Tweneboah Senzu ( Ph.D )
HIGHLY PERFORMING STAKEHOLDERS IN THE AGRO INDUSTRY OF GHANA1. USADF- United State Agro development foundation2. AGRA- African green revolution alliance 3. CSIR- Council for scientific and industrial research4. GRATIS- Gratis Foundation5. MOFA- Ministry of food and agricultural6. UNDP – United nation development programme7. CHF - 8. USAID- United states agency for international development9. FARA – Forum for agricultural research in Africa10.IWMI- International water management institute Research By Tweneboah Senzu ( Ph.D )
WHY THE NEED FOR STARTEGIC PARTNERSHIP WITH THIS STAKEHOLDERS It is very clear that all this scientist and research institutions in the agro industry for the past years in the developing countries has been focussing on service that contribute to the quality of production in the agro industry but lack the industry connectivity to the market .This has even affected many research discoveries adoption universally by stakeholders due to poor marketing strategies and our present will be beneficial to most of this institute in a form of strategic partnership. Research By Tweneboah Senzu ( Ph.D )
OPERATIONAL OFFICE OF THE CENTERFor now all the operational activities is taking place at the centre of B-BOVID.Which involve all the administrational activities and technical operation unless there is major reason to change then all stakeholders will be informed through the centre co-ordinator.NB: The centre is also informing the input manufacturing companies in Ghana that we are ready to collaborate to enable them understand the real challenges of the farmers on grounds to enable appropriate input production to be generated to meet the need and satisfaction of this farmers Research By Tweneboah Senzu ( Ph.D )
CONTRIBUTION FROM STAKEHOLDERS TO STRENGTHEN THE ACTIVITIES OF THIS CENTERAt this juncture, stakeholders are permitted to ask questions, and make contribution in a form of suggestions to enable a stronger foundation to be built to the benefit of all, in this industry. Thank you Research By Tweneboah Senzu ( Ph.D )