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Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus

Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus . Jim Purcell, Jennifer Morgan and Luke Dowden. Slate.com. Addressing the need for an educated Workforce. Educating those closest to degree Fine tuning our curricular delivery mechanisms

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Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus

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  1. Lost and Found: Tracking Down Former Louisiana Students to Bring Them Back to Campus Jim Purcell, Jennifer Morgan and Luke Dowden

  2. Slate.com

  3. Addressing the need for an educated Workforce • Educating those closest to degree • Fine tuning our curricular delivery mechanisms • Sharing of information and students • Greater transferability • Graduating students

  4. BoR and CALL staff conducted a study to identify where your “stop-out” students are currently located and to obtain current contact information on students that have relocated. • This project only utilizes directory information. With this information you will be able to contact these students in hopes of getting them back in college to finish their degree. 

  5. Scope of the data • For 4-year universities: • Stopouts since 2000 • Student have 60 hours • Must have acceptable GPA, at least 2.00 or higher • For 2-year colleges: • Student must be a sophomore in their last term at your institution • Student has 30 hours • Must have acceptable GPA, at least 2.00 or higher

  6. The institutions provided a list of students containing this data: • Last Name • First Name • Middle Name or Middle Initial • Maiden Name (if applicable) • Most Current Street Address • Most Current City of Residence • Most Current Zip Code • Year last attended  

  7. Board of Regents • Removed students who had earned a credential somewhere else in the state • 6,056 of 78, 631 ( < 1% had earned a degree)

  8. 78,631 Stopouts

  9. First question: • Where are our dropouts?

  10. Legend Student 1 - 150 151 - 350 351 - 700 701 - 1000 1001 - 1752 Louisiana Statewide Stopouts Total: 78,631

  11. 4 and 2 year Institution Stopouts 4 year Institution Stopouts Total: 36,466 Legend 4 Year Legend Students Students 1 - 50 1 - 50 51 - 150 51 - 150 2 Year Legend 151 - 300 151 - 300 Students 301 - 500 301 - 500 501 - 735 501 - 735 1 - 50 51 - 150 151 - 300 301 - 500 501 - 1561

  12. 0 1 - 14 15 - 29 30 - 58 59 - 206 207 - 3874 Louisiana State University Stopouts: 4,553 Legend

  13. Louisiana State University Stopouts Total: 3,874 Legend LSU Students 1 - 11 13 - 27 29 - 71 93 - 152 169 - 222

  14. 0 1 - 5 6 - 10 11 - 26 27 - 92 93 - 4133 Southeastern Louisiana University Stopouts: 4,355 Legend

  15. Southeastern Louisiana University Stopouts Total: 4,133 Legend SELU Students 1 - 19 21 - 34 39 - 57 61 - 133 171 - 256

  16. Legend SUBRStudents 1 - 6 7 - 18 22 - 35 54 - 92 110 - 140 Southern University Stopouts Total: 2,249

  17. Baton Rouge Community College Stopouts Total: 4,429 Legend BRCC Students 1 - 16 19 - 35 38 - 68 81 - 136 160 - 286

  18. All Regions Total 72.8% Students in Louisiana attend their local community college or university

  19. Second question: • What can you tell me about the life and times of our dropouts/stopouts?

  20. What is the challenge? • Becky Smith • 2003 in Baton Rouge • Enrolls at BRCC • Marries and moves in 2006 Becky S. Wilson in Phoenix - enrolls in Community College • Divorces in 2007 Becky Wilson in Phoenix - Education on hold • Adapts full first name in 2008 Rebecca Wilson • Remarries in 2009 Rebecca Jones • Moves in 2010 Rebecca Jones to Shreveport • Rebecca JonesWants to finish degree

  21. Overview • Customer Uses: • Correct names, addresses, phone, email • OLD: 12 Main St, anytown, IL, 60203 • NEW: 123 Main Street, Any Towne, IL 60230 • Enhance internal data for more complete picture • Add: Age, income, home value, etc. • Segment • Understand characteristics of consumers • Monitor for changes • Contact • Direct mail, email, web campaigns for customeracquisition, retention Hundreds of Data Sources Clean, Recognize, Consolidate InfoBase 180 M US Consumers

  22. Public information U.S. Telephone directories Motor vehicle registrations* Driver’s licenses* Birth records & other public records County real estate property records Board of realtors records *May 2000 regulated cutoff Specialty data compilers Product registration questionnaires / warranty cards Catalogers Specialty retailers Packaged goods manufacturers Publishers Buying Activity Possible Data Sources

  23. Other sources Individual • Age • Education • Occupation • Gender • Ethnicity variables (rollup and country codes, country of origin, language, religion, etc.) PersonicX • Household-level segments • 100% U.S. coverage • 70 unique clusters • Product purchase propensity • Monthly updates Wealth Indicators • Highly likely investor • Net worth indicator • Real estate investor • Income producing assets • Discretionary Spending index Household • Marital status • Credit card indicator • Presence of children • Children’s age ranges • Household size • Income Real Property • Dwelling size • Purchase date • Home market value • Available home equity • Loan detail, type and date -Interest rate type -Lender name -Up to 3 lien positions Auto • Vehicle purchase, ownership, warranty data from after-market and self-reported data • File grows thru monthly feeds • Specific vehicle details: make, model, year, etc. Buying Activity • Apparel • Automotive • Jewelry • Electronics • Telecommunications • Home Furnishings • >700 attributes Interests • NASCAR • Boating • Golf • Health & Beauty • Investments • Auto Enthusiast • Social Causes • > 100 attributes Life Events • New Parent • Recent Divorce • Newlywed • Entering Adulthood • Empty Nester • Intend to Purchase Vehicle

  24. Mosaic Codes

  25. Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students.

  26. Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students

  27. Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students

  28. Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students

  29. Data for Mosaic survey was only available for 18% (6,577 out of 36,466) of the students

  30. Campuses are getting the following: • Student • Institution Code • Last Enrolled Year Term • Last Name • First Name • Maiden Name (if applicable) • Most Current Street Address • Most Current City of Residence • Most Current Zip Code • Most Current Phone Number • Last Enrolled Year • Re-enrolled? • Email Address • Deceased • Mosaic USA Codes • Count Names • Estimated Income • Occupation

  31. Percentage of people 25 years and older who have completed high school or more education.

  32. Percentage of people 25 years and older who have completed a bachelor’s degree or more education.

  33. Project Win-Win • Involves 35 community colleges and colleges in six states—Louisiana, Missouri, New York, Ohio, Virginia, and Wisconsin—in finding former students, no longer enrolled anywhere and never awarded any degree, whose records qualify them for associate’s degrees, and get those degrees awarded retroactively. • Simultaneously, this effort will identify former students who are “academically short” of an associate’s degree by no more than nine credits, find them, and seek to bring them back to complete their degree. Pulaski Tech Tracking Stop Outs

  34. "This place is what's best in America. We saw it in this competition."

  35. The GE deal also includes a requirement that the state dedicate $5 million over 10 years, or $500,000 per year, to developing technology-centered curriculum at institutions of higher education around Louisiana. The education aspect was a major sticking point for GE, which during negotiations expressed concern about Louisiana's ability to supply workers now and into the future. About 80 percent of the local GE workforce is expected to have five years of experience or more in their field, Secretary of Economic Development Stephen Moret said. "I perceived that to be the most significant issue they dwelled on a bit," Moret said. "It was not a question of quality, but of density."

  36. What about other state’s dropouts that move to Louisiana?

  37. Legend Stopouts 1 - 63 64 - 128 129 - 212 213 - 363 364 - 741 Other State’s Stopouts Total: 42,650

  38. Slate.com

  39. civic involvement volunteer activity by education levels 50% 45.6% (60 hours) B.A. or Higher 40% 34.1%(52 hours) Some College 30% 21.7%(48 hours) Percentage Volunteering 20% High School Diploma 9.9%(48 hours) 10% Less Than High School Diploma 0% Bureau of Labor Statistics. (2003). Volunteering in the United States, 2003. USDL03-888. U.S. Department of Labor.

  40. civic involvement blood donation by education level, 1994: percentage who donate regularly 20% 17% B.A. or Higher 13% 15% 11% Percentage Donating Blood Some College High School Diploma 10% 6% 5% Less Than High School Diploma 0% Source: DBD Worldwide. (2000). DBD Lifestyle Survey. Chicago. Available at www.bowlingalone.com

  41. government participation assistance programs education level 24.3% Less Than High School Diploma 10.2% High School Diploma 4.6% Some College& Bachelor’s Degree or More Ever Participated in Assistance Programs Source: Postsecondary Education Opportunity, May 28, 1997, pg 47.

  42. government incarceration rates by education levels 2.5% 1.9% 2.0% Less Than High School Diploma 1.5% 1.2% Percentage Incarcerated High School Diploma 1.0% 0.5% 0.3% 0.1% Some College B.A. or Higher 0.0% Source: Harlow, C.W. (2003). Education and Correctional Populations. Bureau of Justice Statistics, Department of Justice. NCJ195670.

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