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Kilkenny Tourism

Kilkenny Tourism AGM 2007 New Brand New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone The portal brought a vast increase in traffic to tourism providers Appealing to the senses Kilkenny.ie

Audrey
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Kilkenny Tourism

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  1. Kilkenny Tourism AGM 2007

  2. New Brand • New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone

  3. The portal brought a vast increase in traffic to tourism providers

  4. Appealing to the senses

  5. Kilkenny.ie • Now implementing a CRS live booking system for the site to convert browsers to bookers

  6. Activity update 06-07List of Publications • Open your heart to it, 2007 • Good Food Circle Guide being designed by the Kilkenny Food Sector • E-Zines • Email campaigns • Glance promotions

  7. Brochure Distribution • Trade & Consumer Shows • Failte Ireland Workshops • Direct Mailing Campaign via Incentive Houses & PCO’s • Tourism Ireland Offices Overseas • Failte Ireland Offices • Dublin Tourism • South East Regional Tourist Offices • Killarney Tourist Office • Website (downloadable) • Internaional Tour operators

  8. Enquiry and follow up Direct contact • Glance Prmotions( shannon airport) • Dub Tourism- suffolk and o’Connell st • Ennis, Tullamore,Cork Tourism, Blarney, Tourist, Westport, Limerick, Carlow, Portlaoise • Tourism Ireland- Frankfurt, UK Offices • Eddie Brown Tours • Studio SUS Muncih • Leger Holidays • Valerie Wilson, Atlanta, GA, • Bon Aventore Tours, Canada • Specialised Travel Services New York • Gaeltacht IRLAND, RESIN • Discover travel and Tours, Worchester, UK • All kk locations

  9. Personal follow up via Direct Mail • Tourism Ireland , Denmark • Scancoming DMC UK • Ireland, Feriendienst, DMC Germany • Opal travel, Poland • Emerald Travel, Australia • Holiday vacations, eauclaire USA • TdM travel tours Hungary • Tourism Ireland , South Africa • BALAKAKIS tour operators, Greece • China Supreme Harmony Travel service • Tourism Ireland London • Celtic Travel, Germany • O Leary Tours , USA • Tourism Ireland, Paris

  10. Promotions with Failte Ireland 06/07 • Tourism Ireland Workshop May 2007 • Promotions in UK via Tourism Ireland • Promotions represented at in 2006/07 • Royal Bath & West 31st May-3rd June, 2006 • South of England Ardingly, June, 2006 • Over 50’s show- Oct 2006 • Pembrokeshire Agricultural Show 15th–17th August, 2006 • Holiday World, Dublin Jan 2007 • Meitheal Travel trade workshop May 2007 • Cycle Tour of Ireland, Belfast Jan 2007 • South of England show- 7-9th June 2007

  11. Future shows to attend • Great York shire show 10-12 July 2007 • Pembrokeshire show 14-16th August 2007 • Others with Failte Ireland from Autumn 2007

  12. FUNDING AND FUNDRAISING • BNS Leader-Signage-€31, 282.86 • FI – LAM fund- €24, 675 • Golf Classic- 2007( in excess of 60 teams over a 2 day event this year)-€8,250 • Local Authority-€68,000( signage and promotion). • Membership-€47,000

  13. Visitors Jan-April 27th, 06 • New Visitors-18,573 • Returning-6,261 • Source: • Google: 14,653 • Direct: 4,441 • Kilkenny.ie: 1,214 • Yahoo: 772 • MSN: 500

  14. Traffic increase • Good news- increase by 63%

  15. May- June ‘06

  16. Comparison of visitors 2006 v 2007 • 2006- 33,800 visitors Jan-May 2006 • 2007- 52,500 visitors Jan-May 2007 • Sources of destination available from web, www.kilkenny.ie

  17. Overview-Jan-May 31st, 07

  18. Jan- May 31st 2007

  19. What they look for

  20. Visitor Loyalty

  21. 06/07 eZines • Kilkenny Tourism eZine distributed to all members and database of interested parties in the Tourism Industry • Designed to improve communication and inform members of activities • Circulated to Failte and Tourism Ireland as an update On Kilkenny • Please contact Kilkenny Tourism if you with details of people who would find this eZine useful

  22. National Radio Add campaign • Today FM • RTE Radio 1 • March/April 2007 • All hotels participated • Aim to “follow up” in Sept/Oct

  23. 2007 PLAN CURRENTLY IN MOTION • Roll out of Brand for Kilkenny • Implementation of new CRS system for website on kilkenny.ie portal • Develop web marketing business – direct emails • Good Food Circle Food Festival – October, 2007 • Co-promotions with SERTA – Domestic & Overseas • Creation of an active PR campaign to promote KK city and county in a more positive light to counteract the negative publicity recd to date. KKT are actively working with other sectors and Gardai to assist where possible. • Ongoing review structure of KKT to ensure we are maximising potential for county and city

  24. Help Kilkenny Tourism Help You ! Remember to let us know – • Special Offers/Packages/Events • Any changes in details on website • Extra names to send eZine • Ideas to help your sector • Give us Feedback • Product Development update

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