1 / 24

Flemish Foundation for Traffic Knowledge (FFT-VSV)

Flemish Foundation for Traffic Knowledge (FFT-VSV). Improving road safety and sustainable mobility by education and awareness raising Werner De Dobbeleer International Road Safety Conference, Torún, 8 December 2011. Overview. Flemish Foundation for Traffic Knowledge Mission Activities

trung
Download Presentation

Flemish Foundation for Traffic Knowledge (FFT-VSV)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Flemish Foundation for Traffic Knowledge (FFT-VSV) Improving road safety and sustainable mobility by education and awareness raising Werner De Dobbeleer International Road Safety Conference, Torún, 8 December 2011

  2. Overview Flemish Foundation for Traffic Knowledge Mission Activities Partners Traffic and Mobility Education Nursery, primary, secondary school 18+ (novice drivers) Adults and seniors Awareness-raising Traffic quiz Future developments CAST Recommendations

  3. Flemish Foundation for Traffic Knowledge (FFT-VSV) Public organisation Founded by Flemish regional parliament (1990) Umbrella / network structure Active in Flanders, Belgium

  4. Flemish Foundation for Traffic Knowledge (FFT-VSV) Mission: knowledge transfer on road safety and sustainable mobility Education and training professionals & non-professionals “lifelong learning” principle Stimulate research Advice to Flemish government and parliament

  5. Flemish Foundation for Traffic Knowledge (FFT-VSV) Aim: make people smarter on road safety and sustainable mobility  involves everybody! Children School teachers Decision makers Teenagers Police officers Parents Local administrations Novice drivers Company leaders Local & regionalorganisations Motorcyclists Senior drivers Professional organisations

  6. Activities Traffic and Mobility Education Primary school Secondary school 18+ Teachers, parents, … Awareness-raising General public & specific target audiences Courses and Consultancy for Professionals Local administrations Police officers Professional organisations

  7. Partners • Flemish government • Flemish road administration • Universities and research centres • Driving schools • Driving examinators’ federation (GOCA) • Local and federal police • … and many more

  8. Traffic & Mobility Education • Overall concept: lifelonglearning (“verticallearning line”) • How to behave in traffic “from age 0 till 100” • Projects for different age groups • Nursery school children • Primary school children • Secondary school pupils • 18+ / novice drivers • Adults / Senior drivers • All pieces fit together> permanent education

  9. Traffic & Mobility Education • Nursery school • “Hear, listen and drive!”  basic sensory and motor skill training to participate in traffic

  10. Traffic & Mobility Education • Primary school • Traffic certificates (pedestrian, cyclist,…) • “Traffic parents”: training forparentswhoback up traffic education projects in theirown school/community • “The Big Traffic Test”: online educational quiz for school children

  11. Traffic & Mobility Education • Secondary school • Mobibus: travelling exhibition on sustainable mobility and road safety • “Driving Licence at School”: in-school theory courses + theory exam • “Smart Mobile Schools”: all-in package

  12. “Driving Licence at School” 2010-2011 # schools: 789 # students: 45 993

  13. Traffic & Mobility Education • 18+ • Start to Drive: practical driver initiation, step after “Driving Licence at School” • On the Road: refreshment course for novice drivers (18-24)

  14. Traffic & Mobility Education • Adults & seniors • Ready toRide: motorcycle training (defensiveriding) • Mobi+: refreshment courses for senior drivers

  15. A solution for every age 0 10 20 30 40 50 60 70 80 90 age

  16. Awareness-raising • The Great Traffic Quiz • Online quiz game on traffic rules, road safety, sustainable transport … • First edition 2010, repeated 2011 • Target audience: active road users, age 25-55 • Final round live in Flemish Parliament, Brussels, many prizes to win • Fun aspect, positive tone of voice!

  17. Awareness-raising • The Great Traffic Quiz 2011 campaign • Tv ad • Radio ads • Online bannering • Newspaper insert (16 pages) • MNM radio show + website • Word of mouth-effect • 50 000 participants (2010: 34 000)

  18. < newspaper ad • ^ TV ad

  19. Future developments • Political reform in Belgium  more competencesto the regions • Actually • Road infrastructuremanagement • Mobility management • Education • After reform • Road safety policy incl. awareness-raising • Driver education • EU roadsafetystrategy 2010-2020 • focus on training andeducation  Numerousopportunities!

  20. CAST project • CAST: Campaigns and Awareness-raising Strategies in Traffic safety • EU research project, 2006-2009 • 19 partners, 15 countries • Coordinator: Belgian Road Safety Institute • Objectives: • Enhance road safety by means of more effective road safety campaigns • Provide practical tools to design, implement and evaluate road safety campaigns

  21. Free downloads for campaign practitioners Campaign manual Evaluation tool Reporting tool Abridged versions (21 languages!)  www.cast-eu.org CAST publications

  22. More information Werner De Dobbeleer Flemish Foundation for Traffic Knowledge Louizastraat 40 2800 Mechelen Belgium werner.dedobbeleer@verkeerskunde.be www.verkeerskunde.be

More Related