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Fun Fact: Gen -Y ’ s collectively spend $170 million per year. We Benefit You!. Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research. Great reach Gen-Y efficiently. Gen-Y’s are big spenders!
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Fun Fact: Gen-Y’s collectively spend$170 million per year. We Benefit You! Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research Great reach Gen-Y efficiently. Gen-Y’s are big spenders! 70% of students have been motivated to take some sort of call-to-action. Our packages are flexible. Free artwork!
Award-Winning Newspaper • National Pacemaker Award 2007! • Last year won several state-wide awards • Best editorial • Best color advertisement • Best A&E story • Best online advertisement
Fresno State has over 22,000 students, faculty and staff Nearly 75% of students read the ads in their school newspapers. Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
Dec. 5 Brand-new! High readership and pass-a-long rate! Students pick their favorite businesses. Over 30 categories.
Print Students spend an average of 13 minutes reading the newspaper. Prints three 3 times a week. The Collegian offers seven 7 different ad sizes. Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
Online Google Analytics, 2011 Available 24/7. The Collegian Online receives 500,000 unique visitors yearly. It also receives 42,300 unique monthly visitors. We offer 3 different ad sizes.
Effective Advertising • Multiple insertions • Color • Large ads • Special Issues
Our Ideas… • Happiest Hour, Friday from 8p.m. – 9 p.m. with Fresno State I.D. • Bulldog Roll = $8 • V.I.B. (Very Important Bulldog) -10% promotion until Black Friday via ad cutout.
Special Issues and Inserts 11/16 Basketball/Winter Sports 11/19 Thanksgiving+ 12/5 Student Choice Awards 12/12 Holiday+ Run Dates November December