ทุนทางปัญญา Intellectual Capital KM 743 Session 3

1. ทุนทางปัญญาIntellectual Capital KM743Session 3

2. Intellectual capital Different theories on competitive advantage • Industry-based view • Resources-base view • Knowledge-base view

3. Five Forces: Outside-IN

4. Core-Competency strategy

5. KNOWLEDGE-BASED VIEW

6. Knowledge-based view • In an economy where the only certainty is uncertainty, the sure source of lasting competitive advantage is knowledge (Nonaka & Takeuchi, 1997). • Knowledge is the most strategically important of the firm resources, it is an outgrowth of the resources-based view.

7. Resources-based view VS Knowledge-based view Knowledge-based view Resource-based view Implicitly refers to knowledge Tangible & Intangible • Extensive elaborations on the nature and definition of knowledge and the way it should be managed Accumulated knowledge Years

8. Knowledge-based view • Peter Drucker: The development of new economic theory has put knowledge in the center of wealth creating process

9. RESOURCE-BASED VIEW Accumulated knowledge Years KNOWLEDGE-BASED VIEW

10. Knowledge • Knowledge is a combination of human-related or tacit knowledge and non human-related or explicit knowledge

11. Knowledge => sustainable competitive advantage • Org must build company specific knowledge assets by managing the relevant knowledge processes

12. ความรู้เป็นส่วนผสมของสิ่งที่เกี่ยวความรู้เป็นส่วนผสมของสิ่งที่เกี่ยว ของกับมนุษย์ Tacit (Human Control) และสิ่งที่สื่อความรู้ Explicit (Org.Control) In order to build sustainable competitive advantage, organizations must build company specific knowledge assets by managing the relevant knowledge processes.

13. KM strategy

15. Knowledge-based strategy

17. Resource-based view + knowledge-based view = intangible-based view Resource-based view Core Competency Knowledge –based view Knowledge Creation Process Intangible-based view Intellectual Capital Intangible-based view => related to the resource-based view, because they share the same holistic perspective on organizational resources. Intangible-based view => related to the knowledge-based view because they both make a distinction between human related and non-human related resources. Intellectual Capital: Resource-based view + Knowledge-based view

18. Intangible-based view => intellectual capital

19. Intellectual capital management could be positioned somewhere in between the concept of core competences and the concept of knowledge management Intellectual Capital => related to the resource based view. The main and distinguishing difference is that Intellectual Capital explicitly focuses on intangible resources that represent core competences. Intellectual Capital => related the knowledge-based view. Intellectual Capital narrows its focus on those resources which are considered most important for creating competitive advantage.

20. Intangible-based view => Intellectual capital • Intellectual capital elaborates on the nature of intangible resources of an Org. • the way they should be managed • the way they should be measured in order to create strategic awareness about the real sources of value creation.