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2008 Channel Partner Meeting. What Is New at TSI Europe?. Oliver F. Bischof TSI - Aachen. Particle Instrument CP’s EUMEA, Thessaloniki - August 24, 2008. Outline. Changes at TSI in Europe EUMEA updates: TSI Facilities Particle Sales Sales Operations Marcom Service Summary.
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2008 Channel Partner Meeting What Is New at TSI Europe? Oliver F. Bischof TSI - Aachen Particle Instrument CP’s EUMEA, Thessaloniki - August 24, 2008
Outline • Changes at TSI in Europe • EUMEA updates: • TSI Facilities • Particle Sales • Sales Operations • Marcom • Service • Summary
Changes at TSI • TSI has grown considerably over past year(s) • Particle sales in EUMEA more than doubled in 2007! • Are driving significant changes to sustain that growth • Realize that TSI’s delivery on customer satisfaction has been poor in past year • Many examples of failures to meet commitment to customers • Product delays • Late shipments • Poor product quality • Long service cycle times • We are committed to changing that NOW • Many initiatives improving customer service & satisfaction
TSI Facilities Europe Update • Build-out of TSI’s German facility • Centralizing functions at Aachen • Significant level of new hires • TSI France office unchanged • Closing of TSI Sweden office • Service moved to TSI UK • New TSI facility in the UK
New TSI Facility in the UK • Relocation of TSI UK to new site completed on July 18 • Also in High Wycombe at Stirling Rd, Cressex Business Park • Larger, more modern & better suited to TSI’s needs • All European service repair/calibration centralized at HW • Swedish service operation moved and set up • Open House on September 4
Build-Out of TSI Facility in Germany • Effective October 1 all EUMEA Sales Operations and Technical Service will be managed out of Aachen • Central location focuses investment in people, facilities, and IT • More “critical mass”, positions us for scalable growth • Facility will support English, German and French languages • All Marketing Comm’s resources also located in Aachen • Aachen office renovation expected to begin in September
Particle Sales EUMEA Update Luchsinger srl Italy
Particle Sales EUMEA Update (2) • Ian Bennett continues in his role as Field Market Development Manager • Works closely with TSI’s internal and external sales functions and Business Managers • His main focus for Particle is UFP Monitor • Hans-Georg Horn continues in his role as European Market Development Manager • Regularly assists Sales with his vast PI knowledge, particularly in filter testing
Sales Operations EUMEA Update • Iris Schüürmann, new Sales Operations Manager EUMEA, located at Aachen • Transforms current Sales Operations group to much more proactive Inside Sales function • Objectives • Improve customer satisfaction • Set up clear processes, documentation and communication • Free up time of RSM’s they can dedicate to selling and working with distributors
Sales Operations EUMEA (2) • Sales Support at Aachen • Hired 4 new people as Inside Sales Representatives (ISR) • Have joined Ingeborg Duda at Aachen • Leslie Guillou (TSI France) also part of that team • Will be responsible for all Order Management • Owner of customer requests – responsible until finished • Enter orders • Manage orders until completion • New structure will “go live" in early October, with all functions working from Aachen • Note, all orders from Channel Partners will need to be sent to Aachen from October 1 on! • Detailed communication will follow
Sales Operations Update (2) • Contact for Particle CP’s (until further notice): • Ingeborg Duda (Ph: +49-241-523 03 22) (TSI email addresses: firstname.lastname@tsi.com ) • More detailed announcement and list with contact details will follow as soon as all new colleagues are trained and tasks have been assigned
Marcom EUMEA Update • Have just hired Marcom Manager • Entire Marcom team EUMEA now centralized in Aachen • Still looking for one additional Marcom Specialist • Contacts for Particle CP’s (until further notice): • Claudia Schlösser-Humberg (Ph: +49-241-523 03 28) • Ina Vogel (Ph: +49-241-523 03 25)
Service EUMEA Update • Expanded EUMEA Service Center at new location in HW • All existing service operations consolidated into new facility • Will enhance service and allows us to focus resources to improve service quality and lead times • Added 4 Service Technicians in Q2, currently hiring additional R&A Service Tech and new RMA processor • In process of adding service and support capability for EECPC, WCPC’s, UFP Monitor and Filter Testers • Contacts for Particle CP’s (until further notice): • Nick Cussens, Service Manager (Ph: +44-1494-429 642) • Wolfgang Völker, Service Support (Ph: +49-241-523 03 39)
Service EUMEA Update (2) • Technical & Application Support • New R&A Applications Engineer (see below) started July 1 • Currently hiring R&A Sales Support Engineer for High Wycombe site • Contacts for Particle CP’s (until further notice): • Axel Zerrath (Ph: +49-241-523 03 31) • Carsten Kykal (Ph: +49-241-523 03 27)
Particle EUMEA Contact List • In October you will also receive the updated, complete contact list with all TSI Particle Instrument information • For all questions regarding: • Sales • Order entry • Order status • Delivery • Technical support • Service
Summary • Many positive changes, good for all of us in EUMEA • TSI‘s management team committed to EUMEA operations • This presentation already mentioned 17 people that have started with TSI in EUMEA since the beginning of the year, or that we are currently hiring! • Expect more to follow • Are positioning EUMEA for sustainable growth beyond this year • Expect to grow both direct sales through TSI RSM’s and distributed sales through our channel partners