5 SEO Techniques You're Doing All Wrong

1. 5 SEO Techniques You're Doing AllWrong SEO simply "translates" your website into language that's easily understood by search engines -- so users see your pages when they go hunting for offers, products, services, information or answers to specific questions. The "how" is SEO, and even a beginner’s guide can seemoverwhelming. The exact formula used by Google and Bing is subject to debate. RankBrain, content and links that point to your site are three of the biggest ranking signals. But other factors play their role, too. I’ve seen businesses make the same mistakes over and over again. Here are the three most frequent offenders. 1. Keywords:-

2. Keywords used to be ... well, key. But then content becameking. You still need keywords. Two mistakes that novices and “experts” alike continue to make? Stuffing keywords and targeting the wrongwords. Stuffing aims to trick the engines by using an exact keyword phrase in an unnatural frequency.Observe: “Our car polish is the best car polish on the car polish market. If you’re looking for the best car polish, then look no further than our best car polish. It’s the best car polish money can buy!” Horrible. Do that, and the engines will penalize you. It sounds stilted, it offers nothing of value and it’s obviously meant to game the system. Google uses Latent Semantic Indexing (LSI) to analyze your page's intent and determine keyword variations. Trust it. Use naturally occurring synonyms and alternatives instead of word-for-wordrepetition. Have a keyword focus, but don’t force it. Include the keyword and its variations in the title, opening paragraph, meta-description and throughout the body of the text (withinreason). Use the Keyword Planner to identify words that pop in searches, but resist the automatic urge to go after those with the largest search volume. Instead, findthe relevant long tail keywords (three- to four-word phrases that make up the bulk of searches) with a decent volume. Use Trends to determine what’s popular and what’s so last year. A little homework goes a longway.

3. 2. Anchortext:- You want your page links to point toward other content on your site as well as relevant material on external sites. Businesses used to get away with exact-match or keyword-rich anchor text. Not anymore. Just don’t rely on “anchor text” as your anchor text in a piece about anchortext. 3. Imageoptimization:- We love visuals, and they increase engagement. Visually charged content gets more clicks, likes and shares.

4. But there's a problem: Search engines can’t “see” images. Engines need textual explanations to understand what the image represents and how it connects to yourtopic. Include a highly relevant file name, alt-description (a description of the image, as if you were telling a friend what the image depicts), caption, and image title. Some studies found captions are read 300 percent more than bodytext. Consider a compression tool such as PunyPNG or JPEGmini to reduce file size and load time, with very little loss of quality. Faster page = betterSEO. 4. Linkstrategy:- Backlinks matter. In the 2016 State of Link Building Survey, 90 percent of respondents reported they use content publication/promotion and guest posting as part of their link- building strategy. And 78 percent of survey participants believe it's the most effective SEO- boostingstrategy. It's still a case of quality over quantity. You run the risk of Google's wrath if you include links from penalized sites or those with a domain authority less than 20. Populating with too many backlinks, too quickly, also could have negativeeffects.

5. Spammy guest-blogging or link directories will hurt you. Instead, write high-quality content. Share it with influencers in your niche, and promote it on social media. Establish relationships with influential sites so you can pitch useful ideas that fit with their subject and theme to offer real benefit to theirreaders. Yes, it will take longer. But three to four relevant, high-authority/high-quality backlinks are infinitely better than 100 backlinks from questionable sources. Commit yourself to playing the longgame. 5. Fans andfollowers:- Social media is fantastic, but your number of fans isirrelevant. It’s about engagement: How are you connecting and interacting with people, and how are they engaging withyou? Google’s Webmaster Trends Analyst, John Mueller, would tell you that your social-media following has no direct affect on your SEO. All the same, an active community of members who share your content and link back to your site can spread your brandawareness and authority. In turn, this increases your site traffic. Social activity signals to Google that people are interested in your site and spreading its message. Remember this mantra: It's not about numbers, it's about activity -- the actions you generate and the engagement your audience takesforward.

6. Mistakes are bound to happen. SEO is a complicated beast, after all. Avoiding these common pitfalls will help you play it smart and pay off in thelong-term.