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<Company> Blogging Workshop

<Company> Blogging Workshop. How to go about blogging Francois Muscat. Developing online credibility. Discussion points. Reasons to blog Business blogging policy Content blueprint Plug-ins & tools How to write a post Measuring success. Reasons to blog. Online credibility

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<Company> Blogging Workshop

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  1. <Company> Blogging Workshop How to go about blogging Francois Muscat

  2. Developing online credibility

  3. Discussion points • Reasons to blog • Business blogging policy • Content blueprint • Plug-ins & tools • How to write a post • Measuring success

  4. Reasons to blog • Online credibility • Lead generation through search optimisation • Thought leadership

  5. Intellient Blog • http://intellientblog-co-za.win30.glodns.net/

  6. Corporate Social Media Policy

  7. Social Media Policy

  8. Present Social Media Policy Employee Use Definitions Prohibited Subjects Supplement existing policies

  9. Blog Content plan - Brainstorm Focus on: • Categories • Subject matter

  10. Blogging policy • 1 post per week from each team member • Keep posts business benefit related • Keep it professional

  11. Keyword tool

  12. Plug-ins & Tools

  13. Content Blueprint

  14. Content Blueprint Article

  15. Content Blueprint Article cont…

  16. Writing the blog post

  17. Preview blog post

  18. Measuring Success

  19. Google Analytics

  20. Review & Improve performance • Unique visitors • Page views per visitor • Downloads • Responses • Mentions • Re-tweets

  21. Write blog post – 60 Minutes • Each attendee writes one post and we publish

  22. Summary & Questions

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