1 / 6

Chapter Objectives

Chapter Objectives. LEARNING OBJECTIVES. LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers will search for information before buying a product or service

tryna
Download Presentation

Chapter Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter Objectives LEARNING OBJECTIVES LO1Describe the steps a customer goes through when buying a product or service LO2Discuss what determines how much time consumers will search for information before buying a product or service LO3Discuss how psychological, social, and situational factors influence consumer buying behaviour LO4 Understand how involvement influences the consumer buying decision process

  2. LO1 Meet Eva Problem: Getting access to the latest video releases and movies. Alternative Solutions: • Join local movie rental (e.g. Blockbuster store) • Subscribe to premium cable • Subscribe to online movie rental (e.g. Zip.ca)

  3. LO1 Eva’s Questions Which alternative gives me the best overall value? Which alternative is more likely to attract friends over to watch movies?

  4. LO1 The Consumer Decision Process Need Recognition Information Search Alternative Evaluation Purchase Post-purchase Evaluation

  5. LO1 Need Recognition Need Recognition Functional needs Psychological needs Information Search Alternative Evaluation Purchase Post-purchase Evaluation

  6. LO1 Entrepreneurial Marketing 5.1:BIXI

More Related