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Diagrammatic Representation of the Marketing Concept

Diagrammatic Representation of the Marketing Concept. 5. FACTORS INFLUENCED BUT NOT CONTROLLED A. Government regulation B. Competitor behavior C. Structure of Distribution D. Non-marketing costs. 7. MARKETING RESEARCH A. Quantitative B. Qualitative. 6. PRICING Demand Costs

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Diagrammatic Representation of the Marketing Concept

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  1. Diagrammatic Representation of the Marketing Concept 5. FACTORS INFLUENCED BUT NOT CONTROLLED A. Government regulation B. Competitor behavior C. Structure of Distribution D. Non-marketing costs 7. MARKETING RESEARCH A. Quantitative B. Qualitative 6. PRICING Demand Costs Margin Competition 3. PRODUCT POLICY A. Product Attributes: style, color, quality, brand name, differentiation, etc. B. Product line: length of line, complements, etc. 2. DISTRIBUTION CHANNELS A. Retailers B. Wholesalers C. Distributors D. Jobbers E. Sales Agents, etc. 1. THE CONSUMER A. When does he buy? B. How does he buy? C. What does he buy? D. Why does she buy? E. Where does she buy? F. Who is she? 4. PROMOTIONAL METHODS AND PROGRAMS A. Personal selling: B. Advertising: C. Sales Promotion: motivation, organization appeals, to whom? media, deals, promotions, exhibits, quotas, budgets, recruiting budget, timing demonstrations, premiums

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