1 / 33

Applying Social Media to Business Services May 3, 2011

Applying Social Media to Business Services May 3, 2011. Where Significant Change Occurs. Introductions. Moderator : Sarah Sunderlin , OWI-ETA Presenter: Rebecca Livingston, Maher & Maher Presenter: Veronica Reyes, Manager, Aerospace Transition Center

trynt
Download Presentation

Applying Social Media to Business Services May 3, 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Applying Social Media to Business ServicesMay 3, 2011 Where Significant Change Occurs

  2. Introductions • Moderator:Sarah Sunderlin, OWI-ETA • Presenter: Rebecca Livingston, Maher & Maher • Presenter: Veronica Reyes,Manager, Aerospace Transition Center • Presenter: Melissa A. Terbrueggen, Director, Business Services, Jacksonville, FL 

  3. Understand how businesses are using Social Media Learn how to select the Social Media tools to meet your goals Hear how your peers are successfully using Social Media Learn practical tips regarding how you can effectively use Social Media Objectives

  4. Agenda

  5. Social Media is . . . • Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. • ~ www.wikipedia.org, April 2011 “ • ”

  6. Simply Stated. . . • “Social Media is people having conversations online.”

  7. Self-Assessment Results 47% of BSR training participants say they use social media…. Do you?

  8. Social Media Growth

  9. Social Media Growth

  10. Social Media Growth

  11. What Does this Mean? “Social media is not about conversations on Twitter and Facebook, nor check-ins on Foursquare or Places, or flipped videos on YouTube. It’s about using this opportunity to build bridges to a new genre of customers and the people who influence their decisions. Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future as we are for the moment. And as a result, we are perpetually competing for relevance.” ~Brian Solis

  12. Yes, But Why? Who is your Audience? What is your Message? What are your Resources?

  13. Before You Start Before you pick a social media tool and start, you should answer these 3 key questions: • Who is your audience? • What is your message and goals? • What are your resources?

  14. Categories of Tools:

  15. Aerospace Transition Center 16921 El Camino Real Houston, TX 77058 281-282-2981 transition@wrksolutions.com

  16. How to Maximize Your Resources • Social Media used to support face-to-face contact • Develop relationships from primary contacts • Reach a multitude of employers at once

  17. Why We Primarily Use LinkedIn • Professional networking tool among HR • To maintain a professional appearance for our candidates

  18. Group Pages • Common interest • Target specific jobs and industries • Keeping your employers updated on your events

  19. Engage in Dialogue • Participate in Groups • Add items • Comment on items added by others (publicly and privately) • Reach out to individuals • Ask and answering questions • Comment on the status updates • Email others • Sending in and outside network • Receiving/responding

  20. Search Employers

  21. Leveraging LinkedIn • LinkedIn Tools • LinkedIn browser toolbar • Outlook toolbar • Other tools • Your LinkedIn profile link • Personal calling cards • Email signature block • Create a Rolodex on LI • Promote You with your LinkedIn link • Become an “Expert”

  22. Why Virtual Job Fair? • Meeting our customer’s needs • Meets needs for 1 job or 100 • Too busy to leave the office? www.firstcoastvirtualjobfair.org/admin We come to you!

  23. Hot Jobs! • All jobs that are posted one day, are sent to our business customers via Constant Contact the next day. • Constant Contact to distribute information • www.constantcontact.com

  24. Multi Regional Initiative Our Monday Hot Job Posting includes our Multi-Regional Jobs Spotlight

  25. Social Media as a Screening Tool • Assisting our Customer with their hiring needs: • Screen applicants for minimum requirements • Sign them up for testing sessions, interviews • Saves time for employer and job seekers

  26. Lessons Learned & Practical Tips • Before you start, examine your audience, decide on your message, and commit resources • Establish ONE strong foundational communication tool and use it well, then link out with other online tools • Key to success is relationship building • Blanket your region to support developing employer relationships • The next contact is only 3 degrees of separation • Maximize your time and resources by letting social media work for you

  27. Questions/Answers

  28. Case Study Brainstorm • How can you use Social Media to help Greenforce Engine, Inc. meet its workforce needs for the new product line? • Which Social Media tools would be best to aid the displaced workers in finding employment? http://bsrtraining.ideascale.com/

  29. Links for the Road… • Great examples of social media in action: http://mashable.com/2008/07/23/corporate-social-media/ • Great directory of social media tools by category: http://www.c4lpt.co.uk/Directory/index.html

  30. Thank You!

More Related