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Beyond relevance: Applying Social Media Lessons To Strategy

Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

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Beyond relevance: Applying Social Media Lessons To Strategy

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  1. Social Focus Association Focus Conversation Annual Conference Collaboration Outreach & Advocacy Collective Action Program Development 1

  2. Sweet Spots Outreach & Advocacy Annual Conference Program Development 2

  3. Listening?

  4. Red Cross Listening Goals • Correct misinformation • Be informed about public opinion • Track conversation trends • Identify influencers • Build relationships.

  5. Social Media Strategy Launch an Initiative Define an objective Listening Feed & Nurture Measure & Evaluate

  6. [Bullet point some examples of specific goals]

  7. Discussion – what could YOUR department achieve using social media?

  8. [Poof slide]

  9. Continuous evaluation = No fear of dying.

  10. [PART 3] Strategies for beyond relevance

  11. Is strategic planning dead?

  12. Traditional Strategic Planning PLAN SCAN IMPLEMENT EVALUATE

  13. Strategic Capacity, not “Planning”. CHOOSE UNDERSTAND DO LEARN

  14. [NARI example]

  15. …but strategic planning AND “strategic capacity” are BOTH biased towards relevance.

  16. remember this? Launch an Initiative Define an objective Listening Feed & Nurture Measure & Evaluate

  17. Social Media Lesson #1: Listening Informs Everything

  18. CHOOSE INSIGHT community DO LEARN

  19. Listening by itself is not strategy.

  20. Listening feeds the ecosystem as much as it harvests from the ecosystem.

  21. Ecosystem = Community And Community creates value.

  22. Social Media Lesson #2 No fear of death or reinvention

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