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Learn about the importance of campaigns, setting goals, creating a vision, and developing a plan to achieve it. Discover the elements of a successful campaign and how phased campaigns can benefit your organization. Join us to unleash your campaign's success!
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Can we talk? • Who’s in a campaign? • Thinking about a campaign? • What’s your role in your campaign’s success? • How big is your goal? • $5 Million? • $10 Million? • $25 Million? • $50+ Million? • Can you articulate your vision? • Do you have a campaign plan? • Lowell Observatory’s Campaign
What is a Campaign? • Focused fundraising around an exciting vision Lowell Observatory will be the premier public astronomy education destination in the Americas. • Types of Campaigns • Capital • Bricks & Mortar • Comprehensive • Capital + Endowment + Annual
Why launch a Campaign? • FOCUS on achieving a big goal • Long-range benefits of campaigns • Grows your base of support • Provides familiarity with prospective donors • Opportunity to promote planned gifts • Helps grow your Annual Fund • Creates momentum for the NEXT campaign
The Importance of Vision • Vision vs. Mission • What makes a powerful vision? • Transformational • Urgent • Sample vision statements: • Be the premier public astronomy education destination in the Americas • Improvements at the park that will celebrate our 100th anniversary while positioning us for the next 100 years • Other campaign visions?
A Plan to Achieve Your Vision • What will it take to achieve your vision? • What will it cost? • Were internal stakeholders involved? • What about external stakeholders? • Feasibility study
Setting your Goal • The Chicken vs Egg • How much $$ do you need to achieve your vision? • What’s the most $$ you believe you can raise? • Feasibility Study • Interviews with your prospective donors to assess your success • 90% of goal will be achieved by 3 - 5% of your donors • Can you name the donors in your 3 - 5%?
Nuts & Bolts • Elements of a successful campaign • Campaign budget • Staffing your campaign • Leadership • Major Gift Officer • Planned Giving Officer • Database Manager • Stewardship Coordinator • Volunteer Coordinator • Volunteer leadership • Strong Messaging
Roadmap to the Finish Line • Quiet phase • Strong start • Momentum, Momentum,Momentum! • Avoiding the doldrums • Maintaining urgency! • Value of challenge grants • Crossing the finish line
Pros & Cons of Phased Campaigns • Cons • Smaller goals = less big splash when announcing the campaign • Longer timeline can exhaust staff and donors • Pros • Mental Ease • It’s easier to achieve multiple small goals • Opportunity for donors to grow • Opportunity for staff to learn • MOMENTUM • Smaller goals = more celebrations!
