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Evaluating the Impact of WHO Publications

Evaluating the Impact of WHO Publications HIFA Evaluating Impact Working Group Teleconference - 03 October 2017. Context & Scope. Context R elease of the Evaluation of the Impact of WHO Publications in 2016 External/neutral evaluation Six recommendations Scope

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Evaluating the Impact of WHO Publications

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  1. Evaluating the Impact of WHO Publications HIFA Evaluating Impact Working GroupTeleconference - 03 October 2017

  2. Context & Scope • Context • Release of the Evaluation of the Impact of WHO Publications in 2016 • External/neutral evaluation • Six recommendations • Scope • Publications either in print or electronic media • Produced between 2005 and 2014 • Including publications in the six WHO official languages(Arab, Chinese, English, French, Russian, Spanish)

  3. Recommendations • Recommendations • Develop a publication strategy • Clearly identify information needs and target audiences • Develop a more proactive dissemination strategy • Better integrate quality assurance throughout the publication process • Develop/implement M&E framework on reach, uptake and impact • Publication strategies should include translation plans

  4. Specific Actions • Recommendation 5 • Establish a monitoring system to track dissemination, uptake and reach of WHO publications. • Create a monitoring approach to track readership, possibly using web analytics. • Consider end-of-publication surveys on webpages to track use and usefulness • Integrate the assessment of the impact of WHO publications as a cross-cutting component into future WHO programme evaluations.

  5. Opportunity • Working with HIFA • Is true impact - in terms of health outcomes - measurable and feasible? • How to monitor dissemination and uptake? • How to measure impact? • What indicators? • Quantitative (uptake) vs. qualitative (impact) measures? • A sustainable and recurring process?

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