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Social and Community Aspects of IG-DE Dr Diane Costello, Curtin University Perth Western Australia

Social and Community Aspects of IG-DE Dr Diane Costello, Curtin University Perth Western Australia. August 31, 2010 – Customs House, Brisbane, Queensland. Project 5 - Objectives & Background. Social & Community Aspects. Barriers,opportunities, issues..

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Social and Community Aspects of IG-DE Dr Diane Costello, Curtin University Perth Western Australia

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  1. Social and Community Aspects of IG-DE Dr Diane Costello, Curtin University Perth Western Australia August 31, 2010 – Customs House, Brisbane, Queensland

  2. Project 5 - Objectives & Background Social & Community Aspects. Barriers,opportunities, issues.. Psych, socio-eco,political- energy policy. Methodology: Data Sources Regional Power Working Group – Community Engagement – IG-DE transition – edge of grid. Stakeholder Interviews Online SMEs Energy Survey – Two Communities.

  3. Analytical Framework Thematic & Cultures Theory. Energy Consumers:(1) Hierarchists; (2) Egalitarians; (3) Individualists Discourse: energy attitudes & behaviours. Not Stereotype – multiplicity worldviews - flexible IG-DE policy. Hierarchists: “little sense of individual responsibility”. “climate change & development of RE are government responsibilities”.

  4. Energy Cultures - Discourse “Australian businesses will be disadvantaged if overseas economies do not regulate carbon emissions”. “financial incentives are vital to take up energy efficiency and solar power generation”. Egalitarians – “personal responsibility”. “actions on climate change is a moral choice to protect the planet”! “we must change our behaviour to protect future generations” “we must act now to reduce our carbon emissions”.

  5. Energy Cultures - Discourse Individualists – absence -personal responsibility -delegate responsibility. “there is no point subscribing to green energy -you don’t know if it is RE or coal fired“. “it is not practical to pursue energy efficient operations if other businesses don’t do the same”. “the big polluters (Corporations/industry) should be mainly responsible for protecting the environment”. “government is responsible for delivering a secure and reliable energy supply”.

  6. Community Engagement - Main Findings INVOLVING stakeholders - halt plans - upgrade powerlines. Funds Diverted! INTERACTION – state; Utility & local government. DSM initiatives (CFL; fuel switching; smart meter trials, educational forums, EE appliance replacements, load control trials, etc). FACILITATION: community-owned wind farm - technical, regulatory,economic assistance.

  7. Decentralized Governance ENABLED Transition - Awareness! Energy Efficiency & Reduction GHG!! Salience & Acceptance – Egalitarians. Hierarchists – Opposed –Unrepresentative. energy decisions–threaten economy. Barrier - economic growth/development. social, economic & environmental sustainability – energy options.

  8. Local Governance Structure Individualists: delegated - community responsibility RE technologies - reliable or affordable. Inequality - afford - cheap electricity. Successful: inclusive representation - Environmental, Social & Economic - IG-DE. Concerns - devolution of responsibility, energy security, affordability, barriers economic development. Decentralisation – mechanisms: transparency, consultation/feedback; accountability.

  9. Online SMEs Survey – Key Findings 242 SMEs – C-Change, Environment, Knowledge. Environmental Orientation: Support-Awareness

  10. Environment ‘PAR’ Economic Sustainability

  11. Economy; Environment & Energy Policy Attachmentto Place & Low profits. Policy Actions: Regulatory & Market Reforms – integration. Hierarchists/Egalitarians – CPRS, RE subsidies & green investment. Cultural Change - consumer consumption & alternative green industry. Individualists– Distrustful - Taxes. Opposed CPRS – [RETS; CC&S].

  12. Green Awareness & Behavioural Actions Responsibility (Climate Change) – Actions!!.

  13. Attribution Responsibility – Climate Change HINDER: Leased – Mobile – Energy Use. Motivation: Altruistic; Economic - green image. Barriers: Affordability & Low Priority. Pragmatic Attitude: CC Adaptation. Morally Responsible – Powerless! INSTITUTIONAL CO-ORDINATION. Hiearchists & Individualists – leadership –green behaviours. Egalitarians: Individual Responsibility & Civic Action – Influence.

  14. Community Acceptance of IG-DE Institutional Coordination – on-site generation.

  15. Energy Sources – Desired for Future RE Sources! - Nuclear – Stigma – safety (waste, health, terrorism).

  16. Support - Policy & Technological Solutions Understanding - Support - least detrimental!

  17. Economic & Informational Barriers - IG-DE Self Reliant - affordable/informed choices. Entrepreneur– Roof Space – PVC/micro-wind turbine.

  18. INCENTIVES - Facilitate IG-DE

  19. Worldviews & Willingness to Adopt IG-DE Incentives - Adopt!! Punish? Reduction – Energy Usage. Affordability – EE Strategies. RE Incentives – inequality – Denied Access. Challenge – Policies.

  20. Trust in Government – Energy Sustainability Political – Frustration & Confusion – Policy. RE – 3 New 2 Refurbished- Coal plants. Debate – Certainty - Vacuum Policy!!

  21. Awareness & Information Source - Energy

  22. Information Source & Trust Place-bound - social networks – sourcing information. Internet? Information & Educational Campaigns.

  23. Information, Education & Social Identity Trust: Source - Communicated – “Social Identity”. Hierarchists:simple practical solutions. Motivation: economic incentives & energy savings. not responsive - gravity posed to humans! stigma –environmentalist - neutral language. Environmental organizations (64%) - ACCESS. Shire; CIC, Tourism – trust - not threatened. Individualists - sceptical -Environmentalist appeals! Technocentric & Economic incentives – EE & green marketing. Local media – govt/industry networks.

  24. Communicating Energy Information Egalitarians - Science – media! Environmental, scholarly & internet. Eco-centric & techno-centric – catastrophe! LINKS: – Practice – sustainability Leaders - Campaigns EE – Change! COMMUNICATE - Diverse Audiences. Conclusion – Recommendations CERTAINTY - climate change, sustainable energy & economic stability. Leadership - Institutional Coordination! Cultural Orientations!!

  25. Conclusion & Recommendations Facilitation:Community Engagement! (a) institutional trust & (b) salience IG-DE. Awareness & Personal Responsibility! Altruistic moral norms. Limitations – Sustainability Framework! Information – AWARE – access – incentives! Environmental – campaigns - diverse ID groups. Incentives: economic/tech - Accessible! Time & Resource– on-site consultations. Civil Society– advocacy– Remove Barriers IG-DE!

  26. Thank you For more information on the iGrid Research program: The website address is www.igrid.net.au This forms part of our overall communications strategy. The website is a vehicle for dissemination cluster research findings and to facilitate the engagement with key industry stakeholders.

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