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Words, Sentences, Paragraphs. What style of writing works best for industry or business?. Verbs Clutter Market-speak Pronouns Transitions Parallelism Jargon. Verbs. Use strong verbs. Avoid passive. Avoid overusing to be. Vary verbs. Keep same tense throughout. Weak Verbiage.
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Verbs Clutter Market-speak Pronouns Transitions Parallelism Jargon
Verbs • Use strong verbs. • Avoid passive. • Avoid overusing to be. • Vary verbs. • Keep same tense throughout.
Weak Verbiage • Being that you are an employee, the form must be submitted at two o’clock.
Active Voice • Active: • The employee found the stapler. • Passive: • The stapler was found by the employee. • Use active voice unless you want to • Add variety. • Emphasize the object. • Leave out the subject.
Good Uses for Passive • The orders were not prepared in time for the delivery. • The President was honored today in a special ceremony by the U.S. Navy.
Reword • After the report has been completed and submitted, the card must be inserted into the clock. • The task was completed by Tim. • The homework was done by someone other than the person whom it was supposed to be done by.
Phrases to Avoid • Through the use of • In order to/for • On the part of • As to whether • In the case of • For the purpose of • Being that
Sentence Makeover • For a good grade to occur, you will need to make good use of your study time. • There is widespread abuse of alcohol on this college campus by students. • If you hear the alarm, you will leave the building immediately. • Quickly, douse that flame through the use of a fire extinguisher!
Install the nutritious and delicious Pop-It Toast Supreme into your primary toasting mechanism—it’s a no brainer! • Our team will facilitate a seamless knowledge transfer to the client-base, improve workflow, and do some heavy lifting towards generating buzz. • Pursuant to the operational procedure, you are expected to outflow a minimum content generation of 1,000 word units.
Cut the Fluff • Due to the fact that some students have not been in the habit of paying attention, I have little choice but to give a pop quiz. • This report should provide some clarification of the issue. • In order to secure a more accurate inspection of the specimen, I used the high-power lens in spite of my supervisor’s request not to make use of it.
Official Style Passive/impersonal Complex verb constructions Latin diction (-shun, -zed) Long windups Long strings of prepositional phrases Difficult/tedious to read aloud Euphemistic (buzzwords)
What is Solutionize? • Solutionize is a breakthrough knowledge and services platform for Technology Solutions that dramatically reduces costs, exposes new revenue opportunities, facilitates and simplifies partner collaboration, and knowledge enables a vendor's sales force. It provides a solution dimension that simplifies collaborative e-commerce between partners selling combined solutions.
Pronouns • Make sure the pronoun fits the antecedent. • Number • Gender • Case • Consider using plural nouns or specific words to avoid the “he/she” problem.
Every student will need to bring their books to every class. • Them and me will send our recommendation to he and she. • An electrician must wear his rubber-soled boots at all times.
When to use you? • When writing instructions or guides, use you and imperative verbs. • After you have installed the software, click the green button to proceed to the next step. • Make sure the “you” is referring to the actual reader. • You must wear a jockstrap while sparring.
That and Which • Place a comma before which. • I bought these bulb at Menard’s, which was offering a discount on them. • Do not place a comma before that. • I have assembled all of the ingredients that are called for by the recipe.
Commonly Confused Words • Effect is a noun; affect is a verb. • I loved the special effects in that film. • I was not affected by the change in policy. • All ready/Already • We were all ready for the party. • We were already late for it. • Accept/Except • Lose/loose
Sentences • Write short to medium sentences (less than 30 words). • Avoid repetition. • Don’t put more than one idea in a single sentence. • Use lists when appropriate.
The homework should be completed in a timely and orderly fashion in order for the student who is assigned the homework to earn a good grade on the homework. • School is not actually boring, and I have found that coffee is not good for me to drink before having breakfast.
Lists • Maintain parallelism • Make sure order is appropriate • Consider mentioning # of items beforehand. • Be wary of bulleting unimportant lists. • If the items are longer than a phrase or short sentence, put them in paragraph form.
Lists • Geometry students should bring three tools to each class: • Graphing Calculator • Protractor • Compass. • Today we will discuss six types of pronouns: personal, demonstrative, indefinite, reflexive, reciprocal, and relative.
Notify your doctor if you experience any of the following symptoms: • Sudden dizziness. • You discover that your finger or toes are turning blue. • Temporary loss of hearing.
Transitions • I have never had a problem earning an A in any of my classes. I earned a C in Chemistry. • Ted was one of the luckiest guys I know. Yesterday, his car exploded into flame, and he died in the fire.
Paragraphs • Vary the length of your paragraphs. • Place transitions between paragraphs.
I voted in the last election. I voted for John Smith. John Smith was the only Whig candidate running for the office. The office was mayor. John Smith would have made a good mayor. I am certain. John Smith did not win the election. That is unfortunate.
Sections • Divide up long documents into sections. • Begin each section with a proper header. • Don’t go more than three levels deep. • Don’t treat section names as body text.
After the flop, you’ll have a better idea of the strength of your hand. • If you have PC, search the vehicle. • Please do not install any cracks or keygens on university computers.
Problems? • Please submit your TPS Report (Test Procedure Specialization) as soon as you arrive for work. Submit your TPS Form (Training Personnel Schedule) before leaving for the day.
Helpful Section Headings • Selecting a rod. • Wood vs. Fiberglass • Long vs. Short Rods • Selecting a reel. • Open Face Reels • Spin Cast Reels
Bad Section Headings • Section 1 • Part One • Part Two • Fishing Guidebook • Anglers • Stuff to Know • What to Do