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A Synthesis of Public Opinion on Tolling and Road Pricing NCHRP 38-03

A Synthesis of Public Opinion on Tolling and Road Pricing NCHRP 38-03. TeamTX Meeting March 4, 2008. presented by: Dr. Johanna Zmud NuStats Austin, Texas. Synthesis Objectives. Summarize public opinion on topic Compile data from completed research

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A Synthesis of Public Opinion on Tolling and Road Pricing NCHRP 38-03

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  1. A Synthesis of Public Opinion on Tolling and Road PricingNCHRP 38-03 TeamTX Meeting March 4, 2008 presented by: Dr. Johanna Zmud NuStats Austin, Texas

  2. Synthesis Objectives • Summarize public opinion on topic • Compile data from completed research • Analyze each source for situational context • Identify common themes • Compare to public opinion on taxation • Identify future research needs

  3. Summarize Public Opinion: Main Finding Public supports tolling and road pricing … IF. The “ifs” are significant.

  4. Table of Contents • Introduction • Methods for Compiling and Analyzing Data • Public Opinion Studies • Traditional Tolling • Express Toll Lanes • HOT lanes • Cordon or Area Charging • Public-Private Partnerships • Tax-Related Initiatives • Range of Pricing/ Funding Issues • Factors Affecting Public Opinion • Conclusions and Recommendations for Research

  5. Methods Compile Data Thorough review of published literature Scan of media stories Review reports from agencies and firms 200+ surveys/ polls/ focus groups culled to 110 Valid? Representative? Analyze Each Source Quantitative analysis Qualitative analysis

  6. Synthesis: Majority Support in 56% of Studies

  7. Quantitative Results: Significant Variables • Survey Population • Respondents were “potential users” • Sponsor of Research • Poll conducted by tolling authority or media • Question Wording • Specific project was targeted or referenced • Clarifying information or description of benefits were part of survey question • Rigor of Research • Year Conducted

  8. Type of Pricing Made a Difference

  9. Geography Made a Difference

  10. Qualitative: Themes • Public wants value • Public prefers tangible / specific rationales • Public cares about use of toll revenues • Public learns from experience • Public uses knowledge/ information available • Public believes in equity and fairness • Public wants simplicity • Public favors tolls if alternative is taxes

  11. Conclusions • Public supports pricing • Gap between elected officials and actual public opinion • Support influenced by various factors

  12. Recommendations • Longitudinal research • Guidance on survey methods • More public education on “why” and “how” • Pricing Data Exchange Network

  13. Questions? jzmud@nustats.com www.nustats.com

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