1 / 23

Characterising Cumbria: Profiling using Acorn

Characterising Cumbria: Profiling using Acorn. Paula Kennerley Cumbria Intelligence Observatory. A postcode classification system, combining geography with demographics and lifestyle information, to provide insight into the characteristics and behaviour of consumers….

tulia
Download Presentation

Characterising Cumbria: Profiling using Acorn

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Characterising Cumbria:Profiling using Acorn Paula Kennerley Cumbria Intelligence Observatory

  2. A postcode classification system, combining geography with demographics and lifestyle information, to provide insight into the characteristics and behaviour of consumers….

  3. More than just a postcode?

  4. CA2 6BZ

  5. WEALTHY ACHIEVERS

  6. URBAN PROSPERITY

  7. COMFORTABLY OFF

  8. MODERATE MEANS

  9. HARD PRESSED

  10. An example…

  11. Insight…

  12. Identify…

  13. Affluent Greys Flourishing Families Secure Families Blue-collar Roots Struggling Families

  14. Individuality…

  15. Impact…

  16. Over to you..

More Related