1 / 25

Maximizing Website Visibility and Accessibility

Learn about the importance of unique URLs, branding strategies, and navigating the complexities of web addresses to enhance online presence. Explore the challenges in choosing memorable and effective URLs and the impact of search engines on website discovery. Discover potential solutions for improving search engine results and creating user-friendly URLs.

turberville
Download Presentation

Maximizing Website Visibility and Accessibility

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alistair Edwards

  2. Some facts • Every web page has a unique address(URL) www.something.somewhere/possiblymore • URLs are akin to Unix pathnames

  3. Three ways of specifying a URL • Click on a link • Click here for more information • Type in • Obtain from a search engine • really a combination of the above

  4. Click on a link • Not a problem • Messy details are hidden Click here for details <A HREF=“http://www.cs.york.ac.uk/~alistair/index.html”>Click here</A> for details

  5. Type in • The starting point • Where to get the URL from? • Memory • Imagination • Search engine

  6. Advertising and the web

  7. Billboards • Football grounds • dcfc.com • sportal.com • Carling.com • fa-carling.com?

  8. Cheap publicity? • Almost unlimited information • …if you can get people to your home page • remember the URL • guess it • Want to go to it

  9. Branding can help • www.ferrari.com • www.magellan.com

  10. www. is just a convention • A dying one?

  11. New TLDs do not help .BIZ - for businesses .INFO - for any website .PRO - for professionals (doctors, lawyers, accountants) .AERO - for airlines .COOP - for non-profit cooperatives .MUSEUM - for museums .NAME - for personal websites

  12. Who will own www.ferrari.biz?

  13. Concatenating words • www.thespuriergatecentre.com • D & A construction • dandaconstruction.com • but at least I remembered it

  14. www.3bp.com • ‘Because all the good ones have already gone’ • Amazon, Yahoo,…

  15. Working with the current system • Problems devising URLs • Limitations of searching

  16. Problems with URLs: Need for uniqueness • All the good, simple single words are taken • Need more words to be specific • How to make them memorable? • How to separate words?

  17. Unlike postal addresses: Department of Computer Studies University of Work York 404: www.cs.work.ac.uk Lack of redundancy

  18. More words - how to separate? • Cannot use dot • unlike email addresses home.truths@bbc.co.uk www.bbc.co.uk/radio4/hometruths Underscore? Capitals web is case-insensitive

  19. How to choose URLs that are • unique • easy to remember • ‘enticing’ • easy to guess(?)

  20. The Magellan solution? • Use common names as directories? • requires regulation

  21. Limitations of search engines • Overload • too many hits • Awkward interfaces for refined queries • Out-of-date links

  22. Searching: the ‘wet ’n’ wild problem’ • 1 Wet 'n Wild - The recognized leader in family water fun!with parks in Orlando, Las Vegas, Cancun • Mexico and Brazil offers the largest variety of world class pulse-pounding multi-passenger rides. • http://www.wetnwild.com/ • 2 Wet 'n Wild - waterskien wakeboard outdoor bedrijfsfeest • Wet 'n Wild, waterski, foods & fun. Is een unieke combinatie van waterskiën, wakeboarden strand een Amerikaans Beach-house, spanning, lol gezelligheid en een hoog party gehalte midden in de... • http://www.wetnwild.nl/ • 3 Wet 'n Wild Women; naked sexy girls in water erotica • wild hot women getting wet for sex erotica porn • http://www.water-girls.com/wet/

  23. Searching: partial solution • Better methods of searching

  24. Any ideas? • Better ways of working with the current system? • A better naming system?

More Related