Education A Global Industry A Great Australian Export And CQU’s Role Presentation by

1. Education A Global Industry A Great Australian Export And CQU’s Role Presentation by Kathy Ramm, Director, CQU International Central Queensland University 21 October 2003 (Based on presentation by E. Laakso)

2. Market: Global • 13 to 15 million students will graduate each year University Students (in millions) Students from Asia (in millions)

3. Market: Global • 2000: 1.8 million • with 1.2M in English Language Destination • USA: 550,000 • UK: 260,000 • AUS: 140,000 • CAN: 40,000 • NZ: 50,000 International University Students Worldwide

4. Market: Global“A little bit more detail” • Some 400,000 “new” international students/pa worldwide for English language destinations • 80% from 15 countries • Singapore, Hong Kong, Malaysia, China, India, Indonesia, USA • Take out US & UK and about 170,000 are available for Canada, New Zealand and Australia • CQU needs about 4,000 to 4,500/pa

5. Market: BackgroundSemester 1 2002 • Int’l Students inAUS 150,523 or 18.3% QLD 28,065 or 18.0% CQU 7,923 or 41.3% • Growth 1/01 to 1/02AUS 18.7% QLD 34.0% CQU 49.0% • Rank CQU State NationalOn Campus AUS (6,100) 1 4 Off Campus (153) 2 10 Off Shore (1,670) 1 9Total (7,923) 1 5

6. Market: BackgroundSemester 1 2003 • Int’l Students inAUS 174,641 or 20.3% QLD 31,903 or 19.4% CQU 7,526 or 40.0% • Growth 1/02 to 1/03AUS 15.5% QLD 12.1% CQU -5.0%(+9.4% from T32002 to T2 2003) • Rank CQU State NationalOn Campus AUS (6,773) 1 6 Off Campus (120) 2 12 Off Shore (1,577) 1 10Total (7,526) 1 8

7. Enrolment Growth Source: AVCC

8. Australia’s Major Exports Source: AVCC

9. Regional Universities continued Source: AVCC

10. Courses of Choice Source: AVCC

11. Location of Study Source: AVCC

12. 10 Main countries of origin of Overseas Students Source: AVCC

13. CQU’s Role inInternational Education

14. What we currently do - CQU • Numerous Memoranda of Understanding with offshore universities • Numerous Joint Activity Agreements with offshore universities • Numerous articulation agreements with onshore and offshore providers • Supported Distance Operations with Hong Kong College of Technology • Supported Distance Operations with Hartford Group • Singapore, and soon Chengdu, China

15. What we currently do - CQU • Australian International Campuses venture • Brisbane International Campus 767 • Gold Coast International Campus 281 • Sydney International Campus 3382 • Melbourne International Campus 2474 (2002 enrolments) • AustraLearn • Study Abroad • English Language Centre

16. CQU I – University profiling • Queensland Education Training Initiative • Premier’s Department • Gold Coast Education and Training Network; CQETNA • DVC/ PVC International meetings of AVCC • IDP and AIE; NOOSR • DEST, DIMIA • Embassies; High Commissions; trade delegations • Other forums • OECD/US Forum GAT – trade in education services

17. CQU I – Development of International Strategies • Monitor worldwide trends in global education, changes in countries • Monitor CQU efforts and results • Provide advice to Vice Chancellor, DCVs and Deans to enable CQU strategy development

18. CQU I – Partner management • Provide whole of University frame • Finalisation of contracts • Review and updates of contracts • Management of models etc to ensure financial viability • Management of approvals and accreditations • Ongoing management of partner relations

19. CQU I – Business Development • Due diligence on partner organisations • Market research • Find out all legislation and approval frameworks, and develop materials etc to comply • Work with Faculties to develop Business Plan; delivery model • Assist with roll-out of new ventures • Support Faculties in learning new models/ logistics

20. CQU I - Role in Marketing • Direct recruiting for all campuses • Collaborative recruiting for AICs and offshore sites • Due diligence/recruitment of agents • Management of agent behaviour/ ESOS training/ product training/ marketing materials supplies • Management of commission payments due • Develop international marketing and informational materials

21. CQUI - Role in Enrolments • Follow applications to ensure all documents are supplied • Assess application, issue Letter of Offer • Follow to ensure student is helped to obtain visa • Follow to ensure student knows living conditions etc etc • Accept payment, issue eCOE

22. CQUI Role – Systems and Standards • Train and audit for ESOS compliance • Train for entry requirements to all International Assessment officers • Train and audit agent activity • Facilitate changes to Student Records, Student Finance, Finance, other processes

23. CQU I – Role in Compliance • Provider registration each state and legislature • Program registration each state and legislature • Changes to provider and program details • Educating CQU and partners of requirements • Auditing across CQU and partners – esp ESOS Act and regulations; Student Visa requirements

24. CQU I – student support role • Work with Student Services, International Student Association, Faculties etc to ensure good educational, social and cultural experience for international students

25. Risks to CQU future • Quality across Australian education sector • Quality CQU academic staff, courses • Quality in CQU processes and delivery • Vigilant management, commercial skills in reading future trends and University positioning • SARS; world peace • CQU Complacency