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WHAT IS DIGITAL MARKETING Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services and connect with potential customers. It encompasses a broad range of online marketing tactics aimed at reaching and engaging target audiences through various digital mediums such as websites, search engines, social media, email, mobile apps, and more. This Photo by Unknown Author is licensed under CC BY-SA-NC https://techcadd.com/
Search engine optimization (SEO): the process of optimizing a website to rank higher in search engine results pages (serps), thus increasing visibility and driving organic traffic.Social media marketing: utilizing social media platforms like Facebook, Instagram, twitter, LinkedIn, and others to connect with audiences, build brand awareness, and engage followers through content, ads, and interactions. https://techcadd.com/
Content marketing: creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. This can include blog posts, videos, infographics, podcasts, and more.Email marketing: sending targeted, personalized emails to prospects and customers to nurture relationships, promote products or services, and drive conversions.Pay-per-click (PPC) advertising: running paid advertisements on search engines (e.g., Google ads) or social media platforms, where advertisers pay a fee each time their ad is clicked. This allows for targeted advertising to reach specific demographics or people searching for relevant keywords. This Photo by Unknown Author is licensed under CC BY-SA-NC https://techcadd.com/
affiliate marketing: partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission for each sale or referral generated through their marketing efforts.influencer marketing: collaborating with influencers—individuals with a significant online following and influence within a specific niche—to promote products or services to their audience.mobile marketing: targeting users on mobile devices through strategies like mobile-optimized websites, mobile apps, SMS marketing, and location-based advertising.analytics and data-driven insights: utilizing data analytics tools to track, measure, and analyze the performance of digital marketing campaigns, gaining insights into audience behavior, campaign effectiveness, and areas for improvement. This Photo by Unknown Author is licensed under CC BY-NC-ND https://techcadd.com/