Impact of social media and improving user privacy on social media- Tutors India

1. IMPACT OF SOCIAL MEDIA AND IMPROVING USER PRIVACY ON SOCIAL MEDIA An Academic presentation by Dr. Nancy Agens, Head, Technical Operations, Tutors India Group  www.tutorsindia.com Email: info@tutorsindia.com

2. Today's Discussion OUTLINE In Brief Introduction Social Media Impact on Users Possible Threats and Risks in Social Media Improving User’s Privacy on Social Media Conclusion

3. In Brief Social media has now become a major part of our life. It is also useful for many learners who share question papers and workshops in the Education field, and for a business-related purpose like online surveys, marketing in Business domain, and for entertainment purposes like songs, and videos in Entertainment domain. Social media has become the current internet culture. Despite the fact that we are benefiting from the information shared on Social media, it is important for the users to get security and privacy on these Media. The user’s information should be kept private and should not be accessible to hackers.

4. Introduction Social media has now become increasingly popular as it is playing a major role in humans life. It is very helpful for social media users in many fields including education, advertisement, E-commerce, e-mail and many more like this. It also shows that the data sharing on social networking media by the users results in many security problems. Therefore, the users on social media should be very cautious in sharing details as they can be used in the wrong way. Contd..

5. Figure 1: Impact of Social Media on Customers

6. Social Media Impact on Users 1) Share their personal information or opinion to others, 2) share their knowledge, 3) To carry on the discussion and 4) Build many contacts. Social Media also acts as a tool for the digital generation. Communication between people became very simple through the use of social networks. New marketing trends in social media networks have brought a vast change in social media.

7. Possible Threats and Risks in Social Media By using different social media networking sites, people unlock themselves to many sorts of threats that have the usual impact of breaching user’s privacy and security. It had also observed that user’s privacy may be affected in some ways if their personal details are not used sensibly and reliably. The protection that can be attacked is mainly via unauthorized access to user information because of breaking user privacy or by underprivilegedpolicies disablement. Privacy infringement can happen as an optional utilization where details collected for one design are used to meet another end, without the permission of the owner.

8. Improving User’s Privacy on Social Media Even though the utilization of social media channels and its applications enhances the threat of privacy problems, there are many ways by which we can significantly reduce these hazards. It is essential that users on social media learn by themselves about the privacy settings that are provided by OSN, and how they can make use of it. Users should ensure and test their privacy settings as often as they can so that any new settings can be well-thought-out.

9. Conclusion OSNs are responsible for revealing user data in ways that the user has not permitted. Social media networks are more responsible for the privacy problems linked with their use. One of the most important issues is the privacy policy content of the OSN.

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