Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspe

SEP 25,2019 UNDERSTANDINGBEHAVIORAL AND TRENDS OFMILLENNIALS Best Research Areas for future researchers: 2019 The Indian Perspective Tips For Future Topics In Marketing, Business &Management Tags: # Tutors IndiaTopic # Indian MillennialsPurchase #Online Copyright © 2019 TutorsIndia. All rightsreserved

TutorsIndia Lab@ TutorsIndia.Com Business & Management (B&M) Lab at TutorsIndia is involved in exploring novel research areas for the challenges faced by today’s technology-oriented business or organisation, the market, the economy, finance and sales. The research team explores and identifies troubling questions that exist in scholarly literature, in theory, or in practices that needs deliberate investigation. Copyright © 2019 TutorsIndia. All rightsreserved

SHORTNOTES EmploymentRate Employmentrateof Indian millennials is 47%, which makes them the most attractive segment for different retailers and brands. Brandloyalty Brand loyalty among the Indian millennials is decreasing when compared to other older generations. Indianmillennials Chief users of the online retail modes because of the rising internet penetration. Copyright © 2019 TutorsIndia. All rightsreserved

Global population of the millennials is approximately 2 billion, which is 27% of the total globalpopulation. According to Deloitte 2018 millennial report ,India hasamillennialpopulationof440million,which BACKGROUND equates to 34% of the entire Indianpopulation. Spending power of the millennials has increased along with their access to different products and services. Copyright © 2019 TutorsIndia. All rightsreserved

ONLINE RETAILMARKETING Millennials have become the chief users of the online retail modes because of the rising internetpenetration. 01 02 Main reason for availability of smartphones and data plans that areaffordable. OnlineRetail Marketing Decision making process involvedin purchase of good is influenced by a number of aspects including ratings, online reviews, peer opinions etc. 03 Copyright © 2019 TutorsIndia. All rightsreserved

BRANDLOYALTY Brand loyalty of the millennials is impacted by millennials preference for convenience and increasing use oftechnology. Online recommendations can be in the form of personal reviews by customers or personalized product recommendations provided by the search engines. At present, where there are number of brand choices are available for the Indian millennials, many brands are finding it very difficult to gain the brand loyalty of the Indianmillennials. Social media also plays an essential role in helping the brands to make a personal communication with themillennials. Brand managers should develop different strategies including online personalization, creating emotional impactetc. Further millennials are often attracted to brands whose values are similar to that of theirvalues. In order to gain the trust of the individuals towards their brands which is the key towards develop a brand loyalty among themillennials. Copyright © 2019 TutorsIndia. All rightsreserved

Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspe