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Causes of Conflict and how to resolve it. Lorelle Frazer Alan Bates Grifith University Lenard’s. Origin of Conflict. Franchisee perceptions. Information search. “I should have been more diligent in gathering information,
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Causes of Conflictand how to resolve it Lorelle Frazer Alan Bates Grifith University Lenard’s
Information search “I should have been more diligent in gathering information, prior to entering the franchising agreement.”
Information dissemination “My franchisor withheld important information from me prior to entering into the franchising agreement.”
I didn’t know I would have to spend an extra $50,000 to update my store. Cabinets have to be the correct colour, Lights can no longer be fluoro, etc . Griffith Business School
Expectations confirmation “My expectations of franchising were very accurate.”
I knew it would be tough... But it didn’t click that I would have to start work at 4 am every day Griffith Business School
Trust “I can rely on my franchisor to keep the promises he/she makes to me.”
The financials the franchisor provided were inaccurate – they were ‘doctored’ Griffith Business School
Communication “In this franchising relationship communications are complete.”
My franchisor doesn’t resolve issues but instead will give an explanation and finish by saying ‘there will be no more communication on this issue” Griffith Business School
Conflict resolution “Conflict is dealt with openly in this franchise.”
Perceived support “Help is readily available from my franchisor when I have a problem.”
We pay a 20% royalty for nothing – no training and no marketing! Griffith Business School
Relationship satisfaction “Overall, I consider my relationship with my franchisor to be healthy.”
Perceived conflict “There is a lot of conflict in the relationship between me and my franchisor.”
Need for better pre-entry education www.franchise.edu.au