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Confidential

X Games & Fuel TV Collaboration. Confidential.

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Confidential

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  1. X Games & Fuel TV Collaboration Confidential

  2. The X Games features athletes from across the globe competing for medals and prize money in the following sports: skateboarding, motocross, BMX and rally car racing. X Games 15 will be covered live on ESPN along with post event coverage on FUEL TV’s The Weekly Update. X-Games 15 will also serve as the debut of AMA and World Supercross champ, James Stewart. Tune-in as the worlds best athletes converge on Los Angeles to seek X-Games Gold. FUEL TV is the only network of its kind... The exclusive home for the lifestyle and culture inspired by action sports, serving millions of participants and enthusiasts worldwide. More than 33 million HHs on Direct TV, Comcast, Cox, Time Warner, CableOne, Cablevision, Verizon FiOS and AT&T. Content distributed through high-profile new media outlets: iTunes, MySpaceTV, Hulu, IGN and foxsports.com.

  3. X Games and FUEL TV are collaborating in the Summer of 2009 to promote and expand awareness for the 15th year of Summer X. • FUEL TV will air four 1-hour Classix highlight programs of X Games events past. FUEL TV will also air a Summer X “15 Greatest Moments” countdown special, centered around the 15 greatest moments in Summer X Games history. • FUEL TV to air four 1-hour Classix programs, presented by “Advertiser”, each with 9 repeat airings. • FUEL TV to air 1-hour “15 Greatest Moments” countdown special, presented by “Advertiser”, repeating 14 times.

  4. The Daily Habit is the only half-hour daily show highlighting today’s most-popular action sports celebrities, musicians, comedy, and cutting-edge new products. Hosted by Pat Parnell, NBC television commentator for the Olympic Games and the Dew Action Sports Tour. The Daily Habit airs each night at 9:00pm ET/PT and is re-telecast the next day at 12:00am ET, 8:30am ET, and 3:00pm ET 6

  5. on “Advertiser” will serve as presenting sponsor for a special X-Games edition of The Daily Habit the week of Summer X-Games 15 (Wed. 7/29/09). This special edition of The Daily Habit will feature some of the most famous and memorable X-Games athletes & personalities from the past and present.

  6. The Weekly Update with Boost Mobile • The only weekly action sports TV news program. • Features the best and most unique events from the world of action sports. • FUEL TV will shoot an episode of the Weekly Update dedicated to Summer X 15 • “Advertiser” will serve as sponsor for The Weekly Update: Special Edition X Games Re-Cap • The show will re-cap all the events and highlights from Summer X 15 • The Weekly Update airs 28X per week on FUEL TV and 1X on Fox Sports Net.

  7. Media Package • Classix Highlight Programs, Presented by… • Four 1-hour specials • Each special repeats 9 times for total of 40 airings • 4 x :30 units per airing = 160 x :30 units total • 80 x :05 opening/closing billboards • 15 Greatest Moments Countdown Special, Presented by… • One 1-hour specials • Special repeats 14 times for total of 15 airings • 4 x :30 units per airing = 60 x :30 units total • 30 x :05 opening/closing billboards • X-Games Day on The Daily Habit, Presented by… • One 1/2-hour special TDH • TDH repeats 3 times for total of 4 airings • 3 x :30 units per airing = 12 x :30 units total • 8 x :05 opening/closing billboards • The Weekly Update: Special Edition X-Games Re-cap, Presented by… • One 1/2-hour TWU Special edition • TWU repeats 27 times for total of 28 airings • 3 x :30 units per airing = 84 x :30 units total (Units in FSN airing are bonus) • 56 x :05 opening/closing billboards • Media Package Totals: • 316 x :30 units • 174 x :05 billboards Total Commitment: $100,000

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