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Reaching 1,000 Fans: Join the University of Charleston's GSB Facebook Campaign

Help the University of Charleston Graduate School of Business reach their goal of 1,000 fans on Facebook by April 9th! Join our community and support our "Why I'm a Fan" campaign.

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Reaching 1,000 Fans: Join the University of Charleston's GSB Facebook Campaign

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

  2. February 26th : 75 fans March 5th : 101 fans March 19th : 500 fans?

  3. How can we get to 1,000 fans by April 9th?

  4. Facebook “Why I’m a Fan” Campaign Please help the University of Charleston Graduate School of Business reach our goal of hitting 1,000 fans before April 9th! Here’s why I’m a Fan: If you can get behind that, join our community!

  5. GSB Fan Page Link http://www.facebook.com/pages/manage/?act=29602150#!/pages/University-of-Charleston-Graduate-School-of-Business/495832575187

  6. Twitter Handles? Categories? Comments

  7. What’s the Point?

  8. Twitter Handles @chrisprice_mbal / @Lgibbs_GSB2011 Twitter Bios @domiacovone / @jenniferldrake Finding / Following Each Other @Dekontim / @PaxtonJarrell / @Caitlingshaw @Donaldweller / @joyruitao / @KaitlynArick / @AdamBCraft

  9. Twitter Communicating with Each Other (and Everyone Else) “Tagging” in Tweets Twitter Apps: Echofon / TweetDeck / Hootsuite Hashtags Search #PersonalBrandingvs Personal Branding #WeWantaGig www.WeFollow.com

  10. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (What You Post)(What Others Read)

  11. Job Search Resources on Twitter http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-twitter/ http://twitter.com/JobHuntOrg/job-listings

  12. Personal Vision Statement

  13. Video Resumes • This is what it’s all about, folks! • 1-2 minutes in length • What do you talk about? Experience Hobbies Internships Athletics Skills Career Goals Favorite classes Study Abroad Experiences • Write a Script

  14. Video Resume Samples http://www.youtube.com/watch?v=5jnCic3RPn0 (Excellent– but don’t expect this production quality) http://www.youtube.com/watch?v=0oHhD3Bk9Uc (Not advisable– but note use of props) http://www.youtube.com/watch?v=yPccNorGQ70&feature=PlayList&p=C169FE7306C931D6&playnext=1&playnext_from=PL&index=9 (An example of what not to do)

  15. Homework • Post “Why I’m a Fan” on Facebook • Comment on each others blog posts • Personal Vision Statement Revisions (if needed) • Categorize Yourself on the MBAL blog / Add Twitter handle to your bio • 10 Posts on Twitter – Follow each other! • Copy for your video resume

  16. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post • Person Vision Statement • Upload a Link to the Blog Session 1: January 15th • Session 11: March 26th • Reading assignment • Blog post • 100% complete LinkedIn profile • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 7: February 26th • Reading assignment • Facebook Wall Post • Blog post • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 3: January 29th • Me 2.0 Part II • Vision Board • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • UC Wall Post • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Session 13: April 9th • Reading assignment • Video resume • Session 5: February 12th • Reading assignments • Headshot / 300 word bio uploaded • Blog post uploaded (350-550 words) • Session 10: March 19th • Post “Why I’m a Fan” on GSB fan page • Comment on each other’s blog posts • Personal Branding Statements • 10 Posts on Twitter • Video Resume Script

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