1 / 13

The Atlanta Journal Constitution and.com

The Atlanta Journal Constitution and.com. Some perspectives on change - individual and institutional Shawn McIntosh, ChangeNinja (kidding), The Atlanta-Journal Constitution and ajc.com. Two key jobs.

twila
Download Presentation

The Atlanta Journal Constitution and.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Atlanta Journal Constitution and.com Some perspectives on change - individual and institutional Shawn McIntosh, ChangeNinja (kidding), The Atlanta-Journal Constitution and ajc.com

  2. Two key jobs • Win on the Internet – build our presence so no one could challenge ajc.com as the area’s mass medium. • Reinvent print – prepare for a major redesign that will take advantage of $30 million in new presses and build the newspaper that can continue to satisfy and hold loyal print readers.

  3. The Atlanta Journal-Constitution and ajc.com • Four departments, two content and two production: • News and Info and Enterprise • Print and Digital • Four month process to completely re-invent

  4. Switch to video

  5. What we accomplished • Collapsed more than a dozen desks and departments into 4 • Reduced newsroom staff by 15% (Voluntary buyout and attrition) • Reorganized to be stronger, faster • Separated content and presentation and put them on more equal footing • Separated breaking news and enterprise

  6. What we accomplished • Eliminated several layers of management • Shrunk leadership team • Engaged 300+ people in brainstorming what to do • Established new operating principles • Mapped and changed nearly every newsroom process, improved accountability • Changed half the jobs in the newsroom • Dramatically increased web resources and results • Positioned ourselves for print reinvention

  7. A few structural issues • News meetings • Planners • Process coordinators - mapped every process • Operating principles • Durable content/info desk • Specialization -- web experts, print experts, form experts, beat experts

  8. A few structural issues • Big-ass breaking news desk • Customer care • Digital/Internet • Management layers

  9. Some key takeaways • Communicate more than ever • Look at process • Make the business case for non-business folks • Change the rewards system • Process then training then communication then accountability • Expect it to be daunting • Expect to be challenged • Make choices • Learn to change continuously - journey, not destination

  10. 10 tips for institutionalizing and evangelizing change in a scary world • Institutional: • Change requires rigor. Leadership and vision, then structure and process, then communication and training, then accountability. • Be relentlessly audience focused. • Clear goals and vision - what does success look like -- if only short term. • Training is not a luxury. • Reward new things.

  11. 10 tips for institutionalizing and evangelizing change in a scary world • Individual: • Be a strategic innovator. • Be a teacher. • Be a lifelong learner. • Relentlessly learn about audience. • Be relentlessly optimistic.

  12. Katie Hamilton, “Zell No!” Winner and Journalist

  13. Thanks! Smcintosh@ajc.com Director of Culture and Change Atlanta Journal Constitution and ajc.com

More Related