Career Module Phase 3: Positioning & Branding

1. Career Module Phase 3: Positioning & Branding

2. What companies seek Core SkillsAlexander Chernov – Kellogg School , “Mastering the Job Interview” • Leadership • Analytical skills • Creativity • Teamwork • Communication skills • Management skills • Capacity to learn • Drive

3. What companies seek - Knowledge • Functional Knowledge • Industry Knowledge • Global Knowledge

4. What companies seek - Company fit • Personality Fit • Commitment to the company • Interest in the functional area

5. What Willamette offers • Teamwork • Integration • Personal relationships • Experiential learning

6. What Liberal Arts Degrees offer • Ability to problem solve • Big picture thinkers • Ability to learn quickly • Ability to analyze

7. Value Proposition - Differentiation What unique skills/experiences do you have that the company/industry wants/needs?

8. Developing Your Transition Story - article • Inspires belief in motives, character and capacity to reach goals • Use classic story lines • Coherence – past, present and trajectory • Continuity and causality – internal vs ext • Multiple stories – multiple resumes/audiences • practice

9. Communicating your V.P. • Resume • Elevator pitch • Behavioral interviews • Case analysis • The questions you ask • Follow up

10. Does your resume tell a story? • Describe the position you want • Experience highlights that demonstrate ability to do job • Back-up the highlights in your professional work summary

11. Portfolio • Professional resume • Cover letters • Your story • Elevator pitch • Work samples • References

12. Cover Letters • Paragraph One - Who, what, why, where, how? • Paragraph Two - Why are you a unique fit? - FAYC • Paragraph Three - active follow up • Emailed cover letter for informational interview