1 / 13

Coalition for Smarter Growth

Coalition for Smarter Growth. Finding content for your social media campaign. Aimee Custis Communications Manager. Finding content for your social media campaign. Identify your audience!. Coalition for Smarter Growth. You have so much more content than you realize…. Be a little selfish.

tybalt
Download Presentation

Coalition for Smarter Growth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Coalition for Smarter Growth Finding content for your social media campaign Aimee Custis Communications Manager

  2. Finding content for your social media campaign Identify your audience! Coalition for Smarter Growth You have so much more content than you realize… • Be a little selfish. • Educate. • Stretch your content. • Ask!

  3. IDENTIFY YOUR AUDIENCE Who do you want to reach? Why? What do you ultimately want from them? Coalition for Smarter Growth • Demographic interests • Vision (passion) interests WHY? KNOW WHO YOU’RE GOING FOR Where can you connect with these people? What do they care about?

  4. Coalition for Smarter Growth

  5. Be a little selfish & self promoting Show some personality! Coalition for Smarter Growth • Talk about your staff, volunteers, partners • Behind the scenes at your office or campaign • Why you care/why you’re involved in the cause WHY? CAPTURE THEIR INTEREST

  6. Coalition for Smarter Growth

  7. EDUCATE Help people understand what you’re talking about Coalition for Smarter Growth • Talking points • Topic background and “101” • News articles, etc. WHY? INFLUENCE THEIR BEHAVIOR

  8. Coalition for Smarter Growth

  9. Strettttch your content Your audience penetration isn’t anywhere near where you think it is. Coalition for Smarter Growth • Tweet. Tweet again. Tweet tomorrow. • Weekly themes. • Double (or triple) up on platforms! WHY? BE SURE THEY HEAR YOU

  10. Coalition for Smarter Growth

  11. ASK! The #1 reason people don’t donate or act? They weren’t asked. Coalition for Smarter Growth • People like to feel like they’re helping. • This is your end goal. WHY? IF YOU DON’T, THEY WON’T

  12. Coalition for Smarter Growth

  13. Aimee Custis Communications Manager Coalition for Smarter Growth aimee@smartergrowth.net www.smartergrowth.net @betterDCregion Please sign up for our updates at smartergrowth.net! Coalition for Smarter Growth

More Related