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Professor Jenny J. Lee University of Arizona USA

Power of Assessment: Exploring Data-Driven Approaches to Recruit and Service International Students. Professor Jenny J. Lee University of Arizona USA. International Student Mobility Trend. 2025 . 8M. International Student Mobility. All-time high and increasing (4 million worldwide)

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Professor Jenny J. Lee University of Arizona USA

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  1. Power of Assessment: Exploring Data-Driven Approaches to Recruit and Service International Students Professor Jenny J. Lee University of Arizona USA

  2. International Student Mobility Trend 2025 8M

  3. International Student Mobility • All-time high and increasing (4 million worldwide) • Regional mobility higher than global mobility (EU, SADC, Campus ASIA)

  4. Value of international students • Financial • Diplomacy • Cultural • Learning

  5. Critical Examination of Student Mobility • Human rights: social isolation, discrimination, xenophobia • National/cultural imbalances: Brain drain, national competition • Global patterns of inequality

  6. Limitations of Policies and Practices • Past policies: costly trial and error • Anecdotal Evidence • Imitation the West • Non-African based research

  7. Need for Assessment • Lack of trained staff • Expensive external consultation • Research limited to local context • Lack of comparisons • Research key for strategies and partnerships

  8. Common Data Sources • International Student Enrollment • Countries of origin • Sources of funding • Academic program • Major • Graduation Rates

  9. What’s Missing • Student Experiences • Learning Outcomes • Institutional impact • Example: Case of Australia

  10. Value-Added Education(aka I-E-O) INPUT OUTPUT ENV’T Student Demographics Background (i.e., SES, h.s. GPA, past experiences Student Experiences (i.e., attended class, meet with professors) Student Outcomes (i.e., GPA Graduation)

  11. New Outcomes • Global Knowledge • Global Citizenship • Cultural Awareness • Foreign Languages • International Networks • Global Careers • Intercultural Skills

  12. The importance of intercultural skills to employment organizations (by country)

  13. International Student Survey • Survey of international student motivations, experiences, learning • Role of countries in the South • Institutional reports • Future strategies and recruitment • Institutional policies and planning • No financial cost

  14. Assessment Areas • Demographics • Motivations & Expectations • Educational & Social Experiences • Intercultural Skills • Learning Outcomes • Satisfaction • Future Goals

  15. Findings in Mexico • Mexico as a Regional Hub • Different Orientations for Study • Europeans • North Americans • Latin Americans • Implications for Recruitment and Strategizing • Exchange Agreements • Course Programs Cantwell, B., S. Luca & J.J. Lee (2009). Exploring the orientations of international students in Mexico. Higher Education, 57(3), 335-354.

  16. Findings in South Korea • South Korea seeking to Westernize (English Medium Instruction) • Chinese Students • Not to study English • Lack of English-fluent instructors • Discrimination from local community • Implications for EMI and Recruitment Jon, Jae E., Jenny J. Lee & Kiyong Byun (in press). The Emergence of a Regional Hub: Comparing International Student Choices and Experiences in South Korea. Higher Education.

  17. What is the role and challenges of internationalizing HE within African Regions? • International Student Survey (no cost) • Site Visits for Interviews and Focus Groups • For more information: • Jenny Lee: JennyLee@arizona.edu • Chika Sehoole: Chika.Sehoole@up.ac.za

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