1 / 2

3 Key trends that will affect the World of Public Relations

We are not just another communications agency; we are an agency that can make a change. We earn attention that leads to action. Leveraging our deep knowledge, expertise and futuristic thinking abilities, we create conversations that keep people engaged. In this fast changing world where the market is filled with noise, we equip you with the strength of being heard and the power to convince.

tyccommunication
Download Presentation

3 Key trends that will affect the World of Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3KeytrendsthatwillaffecttheWorldofPublicRelationsin2017 Withtechnologicaladvancementanddigitisationatitspace,theworldofmanyindustriesincludingthatofPublicRelations(PR)ischangingrapidly.Withthisrapidpaceofchangestakingplaceherearethe3maintrendsthatwillhaveanimpactonPRprofessionals,especiallythoseworkinginPRcompaniesinDelhi: Convergence TherearechangeshappeningallaroundthePRfirmsinDelhi.Whiletraditionalbelowthelineagenciesareprovidingthesocialmediaanddigitalservices,creativeagencies,ontheotherhand,havehireddigitalexperts,creativefolksandsponsorshipstrategists.Intotality,PRcompaniesinDelhiareindulgingdeeperintobrandstrategyaswellasinofferingnewservicessuchascreative,design;videoanddigitalPR.ConvergenceofavarietyofservicesisalsoathreattoPRfirms.Becausethemorethecompanyexpandsitsserviceofferings,especiallyintechnology,morearethechancesofclientsandpotentialclientsmovinginaconflictingspace.PRconsultantsinDelhineedtohandlethisastheaccountancyandlegalpracticeshave. Video-thenewstarelementinstorytelling PRprofessionalsarethestorytellers.Theytellthetargetaudiencestoriesabouttheirclientsthroughselectedmedia.However,asthewayofhowpeopleconsumemediaandstorieshavechangedsohaschangedthepatternofstorytellinginPRindustry.Manyrecentreportsandstudiessuggestthatpeoplewatchatleastonevideoeverydayandby2020,75%ofmobiletrafficwillbevideodrivenonly.ThisleadstothefactthatlivevideosarethetrendingtopicsrackingupbillionsofviewsonFacebook,Instagramandotherplatforms.Withsuchahighinclinationtowardsvideo,itisobviousforthePRfirmsinDelhitostartusingvideoandothervisualtools-suchasinfographics,imagesandslideshowsintheirPRcampaign. Reputationisthekeyconcern

  2. ReputationmanagementwillgainitsprominenceasaPRserviceofferedbyPRcompanies inDelhi.Theservicehasalreadybeenthere,butinsuchavolatileandnegativeworld,itsimportanceiseverincreasing.Frommediacoveragetopoliticalchangestocyber-attackstoonlinereviews,businesses,governments,organisationsandindividualswillrelyonPRprofessionalstobuild,protectandenhancetheirreputations.PRfirmsneedtoenhanceandimprovetheirskillsettoprovidedeeperandmoreaccuratereputationauditing,managementandrecoveryservices,inacoherentandsellableway.

More Related