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PR is an Integral Part of Marketing

TYC Communications help enterprises in creating a well-defined niche for themselves, with their practical and measurable integrated communications programs.Their translation programme is another unique feature which is of utmost help. The firm provides a varied range of services. Their PR as well as digital team work diligently to deliver the best results within a span of time.

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PR is an Integral Part of Marketing

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  1. PRisanIntegralPartofMarketing TherehavebeenquiteafewchangesintheworldofPRintherecentyears.Ithasbeendisrupteduptothepointwhereintheworldofshrinkingnewsrooms,PRisfillingthevacuum,andintheboardroom,PRhasbecomeanintegralpartofmarketingstrategy. ThePRworkforcelandscapehasalsochangeddrastically.PRisnolongerrestrictedtoprintandbroadcastmediaonly,andwehaveup-skilledtomeetthe24/7always-onnewscycleandsocialmediacontentappetite.Contentcreation/story-tellingisnowpartofourjob.Beforethecontentcreatorsworkedmainlyinthemediacompaniesbutnowtheyworkinmarketingdepartments/PRandspecialistcontentagencies. Certainly,therearealotofnewjobtitlesandroles,communitymanager,headofdigital,chiefcreativeofficer,citizenjournalist,brandjournalist,etc.PRisthenewcommunitymanagersonsocialmediaforclientsinthemobilefirstworldwenowoccupy.PRcompanies inDelhiandaroundtheworldplaydifferentrolesofbeingaphotographerandpictureeditors,withreal-timesharingonsocialmediaamusttomakeclienteventstrend.Dealingwithbloggersandvloggersformanyclients,andseedingforsocialmediaimpactisadailyactivity.ContractsandgivesandgetsneedtobeagreedinadvanceofanyactivityandtheleadingIrishlifestylebloggerscommandhighfeesforendorsementontheirsites.Wearemeasuresofcoverageachieved,sosocialmediaauditsandanalyticsarenowpartofwhatwedo. InboundmarketingisthenewbuzzwordwithbloggingandezinesbackinvogueandgreathelperstoSEO.ClientswantPRfirms,especiallythePR consultantsinDelhitodomore–SEO,bloggerrelations,video,onlineandpayperclickadvertising.Twittercansetthenewsagendaandgivesindividualsandcelebritiestheopportunitytoengagedirectlywiththepublic.

  2. Sowhatdoesthefuturehold?Thenumberofoutlets/titlesandthemedialandscapehavebeenimpactedbythechangeintheadvertisingindustrybusinessmodelwhichhasfragmentedthemediaworld.Sowhatdoesthefuturehold?Thenumberofoutlets/titlesandthemedialandscapehavebeenimpactedbythechangeintheadvertisingindustrybusinessmodelwhichhasfragmentedthemediaworld. Frommaintainingthereputationofacompanyateverystageoftheclient’sjourneytobringingalltheelementstogether,itisanallroundprocess.ThusPRpractitionersneedtobemoreproactive.PRisdefinitelystillastory-tellingfunction,notjustanystory,butyourBrandStory. Henceinfuture,PRfirmsinDelhiwillneedtodrawonamuchbroadercontextandbecomethecustodianofthebrandstory,understandingthecompanyandtheenvironmentinwhichitoperatesonaverydetailedlevelanddevelopingthemessages,thestoriesandthethemesthatwillhelpouraudiencesmakeaconnectionwithusandclearlypositionourvaluetothem.

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