Business Case Template

1. Business Case Template

2. SOLUTION CENTER • Deliver positive Net New Buyer score in FY14 • Grow end-to-end penetration within account portfolios Growing Dell LOB PowerEdge within CompTek How we are doing it What we are doing Continued investment in funded head • SIF payment supports Pre-sales consultant & contributes to vendor manager • Leveraging knowledge base throughout technical team • Working closely with sales to identify and develop new Dell opportunities • Build trust and confidence of segment teams Invest Z k$ in Demo Unit $864k incremental storage margin • Organization of a special Demo Area in the officeCompTek • Demonstration equipment on the request of Partners and Customers • Provision of equipment for testing Partners • Publication of conditions for providing demo stock on the siteCompTek Demo CompTek 59% YoY storage revenue growth Promotional activity • Organization of a Demo Area and conduction trainings for Partners on the Dell equipment in Moscow, Kazan, Krasnodar and other cities of Russia. • Attract the attention of new Partners to the Dell equipment using online advertising and stimulating sales growth programs. • Informing our Partners using telemarketing and email dispatch. What is being measured? Identifying the addressable storage market and executing plan • Continuation of SIF funding to support the SE on boarded in Q3 ($28k per quarter) • Storage revenue growth 59% YoY from $2.3m to $3.7m • Overall enterprise growth 24% from $9.8m to $12.2m Incremental Margin $ • Revenue growth in Storage • Demand Gen Opportunities registered • Number of events and POC demos • Execution against training plan #individuals #certifications