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Measurement Panel:

Measurement Panel:. “GRPs, KPIs, Oh My!”. Cheryl Idell EVP Client Solutions Nielsen @ cidell. Ben Carlson Co-Creator President Fizziology @ swevenben. Reggie Panaligan Analytical Lead Media & Entertainment Google @ reggiepanaligan. Moderator: Julie Rieger EVP, Media

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Measurement Panel:

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  1. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell Ben Carlson Co-Creator President Fizziology @swevenben Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan Moderator: Julie Rieger EVP, Media & Marketing Planning Fox Domestic Theatrical @FOXBroadcasting

  2. Measurement Panel: “GRPs, KPIs, Oh My!” Ben Carlson Co-Creator President Fizziology @swevenben

  3. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell

  4. Measurement Panel: “GRPs, KPIs, Oh My!” Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan

  5. Google and YouTube Overview • What We Aim To Do • Make it as easy as possible for you to find information you need • Help businesses find customers • Help organizations save money and be more productive • Make the web better • What This Means For You – The Entertainment Marketer • A comprehensive platform to allow your audience to engage with your content • Commitment to providing meaningful analytics & insights for our advertisers

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