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Success factors for the implementation of E-bike logistic services

Instituto Superior Técnico, Universidade de Lisboa. Success factors for the implementation of E-bike logistic services. Joana Ribeiro ECOMM 2014 Cycle Logistics Session Florence, 8 th May 2014. Pro-E-Bike Project. Intelligent Energy – Europe ( IEE) Contract N°: IEE/12/856/SI2. 644759

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Success factors for the implementation of E-bike logistic services

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  1. Instituto Superior Técnico, Universidade de Lisboa Success factors for the implementation of E-bike logistic services Joana Ribeiro ECOMM 2014 Cycle Logistics Session Florence, 8th May 2014

  2. Pro-E-Bike Project • Intelligent Energy – Europe (IEE) • Contract N°: IEE/12/856/SI2. 644759 • Duration (in months): 36 • Started: 1st of April 2013 & Finish: 31st of March 2016 • Coordinator: Energy Institute HrvojePožar

  3. Consortium

  4. Problem setting • The White Paper emphasizes the need to “transform the market towards more energy-efficient vehicles” • Reduction of GHG emissions and fossil fuel consumption • Shift towards low-carbon transport • New and more sustainable mobility culture • Strong engagement of transport agents and Society • Design and demonstration of viable e-mobility business schemes is fundamental to attract new transport operators into the market

  5. Project objectives • Reduce congestion & Save energy • Reduce noise and pollution in urban areas • Create new market opportunities for local economy by transformation urban delivery transport in favour of E- bikes • Development of business plans that will increase the competitiveness of stakeholders using E- bikes • Proving of positive environmental, economic and social impacts of E- bike technology on whole society

  6. Project activities & outputs • Testing and analysing E- bike technology • Info days/ Pilot Actions • Business models to increase competitiveness • Detailed overview of initiatives and technology • E -bike simulation tool (calculating costs & benefits) • Action plans for cities regarding E-bikes utilization and incorporation of E-bikes in city transport strategies

  7. Project target groups • Delivery companies and companies with their own delivery personnel • Public administration • Local authorities and citizens/passengers in selected urban areas • E-bike manufacturers and distributors • Cycling and E – mobility associations

  8. Pro-E-Bike pilot cities Motala Heerhugowaard Moravske Toplice Genova Zadar Valencia Torres Vedras Lisbon

  9. Project structure

  10. Objective of WP5 To build 9 successful business models of urban transport services of passenger and freight using e-bikes. 3 BM Pax 3 BM Freight 3 BM Mixed

  11. Methodology WP2 – E-bike current situation analysis TASK 5.2 Detailed analyses of pax &mixed businesses TASK 5.1 Scanning of successful businesses cases (pax, freight & mixed) TASK 5.4 Construction of BM TASK 5.5 Validation TASK 5.3 Detailed analyses of cargo &mixed businesses Pilot Cases (WP6)

  12. Business Model First step Customer Related Production Related Value Proposition Internalisation of Externalities Financial Related

  13. Value propositions (VP) • The Value Proposition is the reason why customers turn to one company over another. • It solves a customer problem or satisfies a customer need. Source: Osterwalder & Pigneur (2010)

  14. Identified VPs (I)

  15. Identified VPs (II)

  16. Task 5.1 Outputs (I) • Desktop Research (20 countries) • Europe: 35 cases (MOB) + 2 Serbian cases (ECF) • Africa: 1 case (EHIP) • North America & Brazil: 35 cases (IST) • South America: Report (ECF) • Asia: N/A (MOB) • Oceania: 16 cases (Poliedra)

  17. Task 5.1 Outputs (II) • Desktop Research • 89 cases (until now) • Final effort to collect cases from India, Japan, China & South America

  18. European countries

  19. Type of Services

  20. http://www.pro-e-bike.org Thank you for your attention!Joana Ribeirojoana.m.ribeiro@tecnico.ulisboa.pt Follow us! https://www.facebook.com/pages/ProEbike-Project/306413449509418 https://twitter.com/IEE_PROEBIKE

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